ca. 1925. Movie posters listing coming attractions decorate the entrance to this unidentified theater in the mid-1920's. For a mere dime, customers could watch Ernst Lubitsch's "Kiss Me Again" or Joe Rock in "Aladdin." Arriving shortly were "No Man's Law" starring Bob Custer and on March 1-4, Lon Cheney's "Phantom of the Opera." Moviegoers could be assured of rapidly changing programs in the 1920's and 30's as most films only stayed in theaters for a few days before moving on. This particular theater apparently did not show matinees except on Sundays as the motion pictures started at 6:15 p.m. on week days.

ca. 1925. Two men flank placard announcing the upcoming arrival of Lon Cheney's "Phantom of the Opera" ca. 1925. They are standing outside the entrance of an unidentified theater that was currently showing Ernst Lubitsch's "Kiss Me Again" and "Aladdin" starring Joe Rock. The men appear proud to present a four-day showing of the advertised Universal masterpiece which featured a cast of 5000+. Price of a ticket was a mere 10 cents, a relative bargain. TPL-1427

Night exposure Heidelberg Brewery. The highway along Pacific Avenue near 30th St. appears surreal as it was photographed at night on August 26, 1954. Highlighted billboards extolling the virtues of Burgermeister Beer, Best Foods Mayo, Chevron oil changes, Connie's Cafe and CH Sugar dot the landscape. Wavy, seemingly-neon stripes decorate the roadway. The Heidelberg Brewing Co.'s buildings, off in the distance, stand out like lighthouses in the night. Photograph ordered by Heidelberg Brewing Co.

Billboards--Tacoma--1950-1960; Heidelberg Brewing Co. (Tacoma); Signs (Notices);

ca. 1925. Foster & Kleiser billboard advertising church attendance. The billboard reads "Our churches cordially invite you to attend their services. A hearty welcome awaits you." Notes indicate that the billboard was located on Division Ave. (WSHS-negative A671-0)

Billboards;

ca. 1927. St. Clair Ranges Advertisement on billboard in front of Cooney Transfer Company. The ranges were sold exclusively in Tacoma by Craig Furniture Company, 1137 Broadway. (Argentum)

Billboards--Tacoma; Signs (Notices)--Tacoma;

A worker appears to be peering into a woman's head on a Foster & Kleiser billboard in January, 1953. The giant cutout focuses the passerby's attention on the virtues of saving at the National Bank of Washington. The billboard was placed at the corner of Puyallup and Winthrop Streets. Photograph ordered by Merchandising Factors, Inc., San Francisco.

Billboards--Tacoma--1950-1960; Advertisements--Tacoma; Signs (Notices); Foster & Kleiser Co. (Tacoma); National Bank of Washington (Tacoma); Merchandising Factors, Inc. (San Francisco);

In January of 1953, workers got a good grip on the giant cutout of a woman's head as they prepared to hoist it into place on the Foster & Kleiser billboard at Puyallup and Winthrop Streets. The giant cutout was intended to focus the passerby's attention on the virtues of saving at the National Bank of Washington which began business in Tacoma in 1885 as the Pacific National Bank. Photograph was taken on January 14, 1953; copy ordered by Merchandising Factors, Inc., San Francisco.

Billboards--Tacoma--1950-1960; Advertisements--Tacoma; Signs (Notices); Foster & Kleiser Co. (Tacoma); National Bank of Washington (Tacoma); Merchandising Factors, Inc. (San Francisco);

In this photograph from 1949, a recently erected neon Olympia "It's the Water" beer sign towers over the Ingleside Cafe located on 12914 Pacific Highway Southwest in Lakewood, Washington. Other electric signs are also visible, including: the restaurant name sign, "EAT", "Fish and Chips", and a portion of the drugstore sign in foreground. The Ingleside Cafe was built on the site of the Ingleside Sunken Gardens which was destroyed by fire in 1936. The Ingleside Cafe closed in 1960. Photo ordered by Electrical Products Consolidated. TPL-2469

Electric signs--Lakewood; Diners (Restaurants)--Lakewood; Automobiles--Lakewood--1940-1950; Hogan's Rexall Drugs (Lakewood); Ingleside Cafe (Lakewood); Electrical Products Consolidated (Tacoma);

View of recently erected Olympia "It's in the Water" beer electric sign at the Ingleside Cafe located on 12914 Pacific Highway Southwest in Lakewood, Washington; Hogan's Rexall Drugs is on left side foreground. The beer sign was manufactured by Electrical Products Consolidated, they also manufactured street lights in the downtown Tacoma area. TPL-2455

Electric signs--Lakewood; Diners (Restaurants)--Lakewood; Automobiles--Lakewood--1940-1950; Hogan's Rexall Drugs (Lakewood); Ingleside Cafe (Lakewood); Electrical Products Consolidated (Tacoma);

Nighttime view of Olympia "It's in the Water" beer electric sign at the Ingleside Cafe located on 12914 Pacific Highway Southwest in Lakewood, Washington. Photo ordered by EPCON, which was the shortened name of the Electrical Products Consolidated Company; they advertised in the 1949 City Directory as sign painters and manufacturers instead of neon signs, L.M. Moore was the district manager for the company.

Electric signs--Lakewood; Night--Lakewood; Diners (Restaurants)--Lakewood; Automobiles--Lakewood--1940-1950; Ingleside Cafe (Lakewood); Electrical Products Consolidated (Tacoma);