Business

Willits Brothers Canoe Company

• Willits Brothers, Inc.
• Willits Canoes

1908-1967

Two brothers, Earl Carmi Willits (1889 – 1967) and Floyd Calvin Willits (1892 – 1962) founded the Willits Brothers Canoe Company in Tacoma, Washington in 1908. They relocated to a shop they constructed on the shores of Wollochet Bay near Artondale, Washington in 1914. The brothers moved the business one last time in 1921 to a factory they built on Day Island, in what is now University Place, Washington. Willits Brothers Canoe Company ceased production upon the death of Floyd Willits on June 10, 1962 and closed for good when Earl died on April 20, 1967. Upon Earl’s death, the company passed to half-brother Leonard Homer Willits, who expressed interest in continuing to produce canoes, but he died in 1973 without advancing the business beyond making a few repairs on canoes and selling some of the existing inventory of paddles and other accessories.

Willits Brothers Canoe Company (which the brothers incorporated as Willits Brothers, Inc. in 1926 and then reverted to the original unincorporated business name in 1937 after the state dissolved the corporation for non-payment of incorporation fees) produced a single model of a 17-foot double-planked canoe. The canoes built by the brothers evolved over time, and with the 10th model becoming the last version in 1930. After a few years of experimenting with Spanish cedar planking and oak and teak trim, the brothers settled on the standard materials of red cedar planking, mahogany gunnels, thwarts, and decks, white oak stems, and mahogany or spruce seats in their canoes. Most of the 951 canoes made by Willits Brothers Canoe Company were for paddling, although the company offered accessories to allow them to be sailed, rowed, or propelled by outboard motor. Also manufactured were spruce paddles, carrying thwarts, cartop carrier blocks and straps, wooden slat or upholstered seat backs, floor carpeting, copper air tanks, and canvas spray and storage covers. Repair of damaged Willits Brothers canoes and sale of repair parts also was a service offered by the company. The bulk of sales of Willits canoes were in Washington state to boys’ and girls’ camps, rental liveries, the Red Cross, and private individuals, although a significant market developed throughout the United States. Marketing was almost exclusively via word-of-mouth, since no records exist of advertisements being placed by the brothers in boating periodicals or newspapers.

Except for periods during each World War, the company operated continuously from its founding until Earl Willits’ death in 1967. During World War I, production ceased while Earl served in the 137th Aero Squadron in England and France, and Floyd served in the 166th Depot Brigade at Camp Lewis, Washington. The brothers mustered out after the war, Earl as a Sergeant First Class and Floyd as a Second Lieutenant. The brothers were too old to serve in the military during World War II, but restrictions on the materials needed for manufacture of their canoes prevented them from continuing production for a time, even though demand remained strong. While the business was shut down, Earl worked as an automotive instructor at the Mount Rainier Ordnance Depot, and Floyd was on the payroll of the Day Island Club, which served the residents of the Day Island community.

Both brothers married later in life but did not have children. Floyd married first, on April 20, 1939, to Ruth Alice Carter. Ruth had been previously married to Victor Henry Morgan, the half-brother of Murray Morgan, a well-known Tacoma historian, author and columnist. Ruth’s marriage to Victor ended in divorce, but her marriage to Floyd lasted until her death on December 31, 1956. Earl married Laura Magill Smith on December 27, 1944. Laura was the widow of Elmer Smith, the attorney involved in and representing members of the Industrial Workers of the World (the Wobblies) after an incident during Armistice Day celebration in Centralia, Washington in 1919 in which several people were killed and a Wobbly was lynched. Earl and Laura were married for almost 10 years, divorcing in October 1954. Laura died January 16, 1994.

Day Island, Washington

Written by Patrick F. Chapman, 2022

Chapman, Patrick F. The Willits Brothers and Their Canoes: Wooden Boat Craftsmen in Washington State, 1908-1967. McFarland and Company, Jefferson, NC, 2006. (NWR 338.7623829 C367W)