BOWEN G68.1-089

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BOWEN G68.1-089

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  • 1933-04-08 (Creation)

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(1900-1956)

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April 8th was authorized as "Roosevelt Day" by the mayor and city council in recognition of the President's leadership during the Country's economic crises. He was honored with a large downtown parade incorporating military, civic and business groups. Carstens, a large meat packing firm in Tacoma, had a clever play on words in utilizing President Franklin Delano Roosevelt's "New Deal" slogan for their parade truck--"The New Deal is Here with HAM and Good Cheer." Easter in 1933 was soon arriving and Carstens was promoting their hams, plain or baked, as a fine economical choice for the traditional feast. (TNT 4-7-33, p.1-article; TNT 4-8-33, p. 1-article) TPL-5449

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