Identity elements
Reference code
Name and location of repository
Level of description
Item
Title
Cysewski CYS-T268
Date(s)
- 1979 (Creation)
Extent
Name of creator
(8/25/1945-7/20/2020)
Content and structure elements
Scope and content
ca. 1979. Billboard for Tareyton cigarettes on top of roof of unidentified brick building, circa 1979. The billboard reads "I'd rather light than fight." The slogan is a spin off of Tareyton's hugely popular slogan "Us Tareyton smokers would rather fight than switch," used from 1963-1981. The second slogan was introduced in 1976 for their new product, light cigarettes.
Billboards; Cigarettes;