V.I.P. night at the Tacoma Mall Theater. Theater executives take a behind-the-scenes look at the new Tacoma Mall Theater on V.I.P. night, two nights before the grand opening of the latest addition to the Tacoma Mall Shopping Center. Michael R. Forman, second to the right, and William R. Forman, extreme right, are associated with Forman United Theaters, owners of the new theater. William Forman had Northwest connections: he attended the University of Washington and married a Seattle woman. He had been named the pioneer of the year by the motion picture industry. (TNT 5-14-68, insert)

Tacoma Mall Theater (Tacoma); Theaters--Tacoma--1960-1970; Motion picture theaters--Tacoma--1960-1970; Forman, Michael R.; Forman, William R.;

Miss Tacoma, Cleta Jo Johnson, listens intently as she is shown the workings of the projection room on a May 9, 1968, visit to the Tacoma Mall Theater, the latest addition to the Tacoma Mall Shopping Center. Projectionist Frank Carlson shows Miss Johnson the new projection machines. The theater used a Simplex 35-70 set to run 35 and 70 millimeter film. The Tacoma Mall Theater would officially open on May 16th with gala entertainment planned for the evening. (TNT 5-14-68, insert)

Tacoma Mall Theater (Tacoma); Theaters--Tacoma--1960-1970; Motion picture theaters--Tacoma--1960-1970; Johnson, Cleta Jo; Beauty contestants--Tacoma--1960-1970; Carlson, Frank; Motion picture devices;

Interior - Tacoma Mall Theater; view of 2000 yards of red draw curtains, stage and rows of empty upholstered seats. The Tacoma Mall, first indoor theater in the Forman-United Theater circuit of drive-ins in the Tacoma area, was just days away from its grand opening on May 16, 1968. Architect George T. Nowak utilized updated motion theater design in planning the new theater. The $1 million dollar theater was advertised as "Elegance in Entertainment" with staggered seating, body-contoured armchairs, custom made chandeliers, bronze-smoke Belgian glass mirrored walls and a giant screen extending wall-to-wall and floor to ceiling. It had a seating capacity of 1200. The building was divided into two sections in 1974 and renamed the Tacoma Mall Twins. Ultimately, it would close in July of 2002; the building was razed and a Krispy Kreme store opened on the site. Photograph ordered by the Tacoma Mall Theater. (TNT 4-18-68, B-15, TNT 5-8-68, D-13)

Tacoma Mall Theater (Tacoma); Theaters--Tacoma--1960-1970; Motion picture theaters--Tacoma--1960-1970; Theater curtains;

On May 14, 1968 the new Tacoma Mall Theater held a special V.I.P. night two days before its official grand opening on the 16th. Selected officials and guests were invited to see the spacious new movie theater, which cost over $1 million to build and could seat 1,200, before it opened to the general public. The four crystal chandeliers in the lobby were imported from Belgium, and its giant screen was capable of accommodating "Cinerama" films. The Mall Theater closed in July of 2002 and it was demolished before the end of the year. (Publicity photograph ordered by the Tacoma Mall to be mailed to Pacific Theaters in Los Angeles.)

Tacoma Mall Theater (Tacoma); Theaters--Tacoma--1960-1970; Motion picture theaters--Tacoma--1960-1970; Chandeliers; Lobbies--Tacoma--1960-1970;

Lobby in Tacoma Mall Theater. A beautiful display of elegance greeted patrons of the new Tacoma Mall Theater in May, 1968. Four $6000 imported, custom-made crystal chandeliers hang from the lobby's lofty ceiling. Each chandelier contains 3,250 clear crystal pendants. Small recessed ceiling and wall lights present an illusion of stars. The plush red carpet and corresponding red curved snack bar wall provide a colorful contrast to the dark walnut vinyl paneling. The snack bar, at 72 feet, was the West Coast's longest. The Tacoma Mall Theater was the first major theater development in 40 years in this area. 34 years later, in July of 2002, it would shut its doors for good. (TNT 5-8-68, D-13, TNT 5-14-68 insert)

Tacoma Mall Theater (Tacoma); Theaters--Tacoma--1960-1970; Motion picture theaters--Tacoma--1960-1970; Chandeliers; Snack bars--Tacoma; Lobbies--Tacoma--1960-1970;

V.I.P. night at the Tacoma Mall Theater. Zack S. Beiser of United Theatres in conversation with a woman tenatively identified as Miss Tacoma, Cleta Jo Johnson, at V.I.P. night at the Tacoma Mall Theater on May 14, 1968. Those attending the private party were able to view the theater before its grand opening on May 16th. Forman-United Theatres were the builders of the $1 million dollar theater, the first major theater development in the area in 40 years. Publicity photograph ordered by Tacoma Mall Theater for Pacific Theaters, Los Angeles.

Tacoma Mall Theater (Tacoma); Theaters--Tacoma--1960-1970; Motion picture theaters--Tacoma--1960-1970; Beiser, Zack S.;

Women's restroom in Tacoma Mall Theater. Even the restrooms at the new Tacoma Mall Theater carried on the theme of elegance with chandeliers, patterned wallpaper and fine floor coverings. Bright lighting and good ventilation were integral parts of the large, sparkling ladies room. Photograph ordered by Tacoma Mall Theater.

Tacoma Mall Theater (Tacoma); Theaters--Tacoma--1960-1970; Motion picture theaters--Tacoma--1960-1970; Rest rooms;

Interior- service station. Fort Lewis had a brand new service station in early 1969. The brightly lit interior had a number of products to serve automotive needs. A large sign informed customers that new AAFES consolidated procurement procedures enabled the post exchange to offer exceptional savings of quality merchandise. Shoppers were advised to look for the "gold shield" symbol on goods. Color photograph ordered by Northwest Area Exchange.

Automotive service stations--Fort Lewis; Merchandise displays--Fort Lewis; Signs (Notices);

Bank of California grand reopening. A grand celebration would be held from December 11, 1968 to January 10, 1969, in the newly remodeled Bank of California building, 1011-13 Pacific Avenue. Customers and staff mingled in the banking hall on the first day of the celebration, enjoying refreshments and conducting business. New 8-foot chandeliers with Belgian glass globes would hang in the main lobby along with several side lights visible in the above December 11th photograph. Improvements to the bank would include a new drive-up teller window, walk-up teller window, two-level customer parking lot, static-free carpeting, improved lighting and expanded customer conference areas. The Bank of California was managed by Howard O. Scott. Photograph ordered by the Bank of California. (TNT full page ads 12-10-68, p. 10, 11; TNT article 12-10-68, p. 39)

Bank of California National Association (Tacoma); Banks--Tacoma;

Attention is drawn to the polygon-shaped overhead lighting whose angles reflect that of one of the arched windows found in the Bank of California's trust department on November 20, 1968. The golden colored carpet and oak paneling project a sense of comfortable warmth for both employees and their customers. The Bank of California had been built in 1928 and a $600,000 remodeling project beginning in the summer of 1968 installed new carpeting, chandeliers and wall paneling but left most of the unique Italian Renaissance appearance intact. Color photograph ordered by the Bank of California.

Bank of California National Association (Tacoma); Banks--Tacoma; Office equipment & supplies; Light fixtures;

Bright lighting and wall mirrors make this room in the Bank of California appear larger than it probably was. It is likely that this room was used as an addition to the bank's safe-deposit vault location. The small cubbyholes with separate doors and locks were probably available for bank customers who wished to examine the contents of their boxes in complete privacy. Photograph ordered by Bank of California.

Bank of California National Association (Tacoma); Banks--Tacoma;

A cheerful Bank of California employee is ready to welcome visitors to the bank's grand reopening on December 11, 1968, as extensive remodeling has finally concluded. She is perched on the edge of a desk with two winged angel statues before her. The bank was offering free gifts to those opening new accounts or adding to previous ones. Gifts were prominently displayed on the pegboard behind her. Photograph ordered by the Bank of California.

Bank of California National Association (Tacoma); Banks--Tacoma;

The main lobby of the Bank of California is empty at the moment on November 20, 1968. The bank had undergone an extensive face-lift beginning in the summer of 1968 but had arranged that only one area of the bank would be affected at a time. Employees continued to work during the remodeling process delivering customary service to their patrons. This view is of the saving accounts area on the north side of the building. New 8-foot chandeliers with Belgian glass globes hung from the 45-foot ceiling in the banking hall. In addition, recessed fluorescent lighting in the ceiling improved the lighting in the bank. Photograph ordered by the Bank of California. (TNT full-page ads 12-10-68, p. 10, 11; TNT 12-10-68, p. 39)

Bank of California National Association (Tacoma); Banks--Tacoma; Chandeliers;

VIP party. The massive banking hall of the Bank of California was filled with people on January 18, 1969, as they enjoyed cocktails and catered buffet dining. The Bank of California had recently concluded a month of celebration regarding the extensive remodeling of the 1928-era building. Photograph ordered by the Bank of California.

Bank of California National Association (Tacoma); Banks--Tacoma; Receptions--Tacoma--1960-1970;

This room in the remodeled Bank of California may have been used for bank staff primarily. It does contain a steel vault and a U-shaped desk with telephone and typewriter. The room overlooks an office area with filing cabinets against the wall. Photograph ordered by the Bank of California.

Bank of California National Association (Tacoma); Banks--Tacoma; Vaults (Strong rooms)--Tacoma;

Interior - service station. Servicemen and their families had a wide variety of merchandise to choose from in a new service station located on Fort Lewis. Brand name tires, car wax and oil were just a few of the many items sold at very reasonable prices. It would not be necessary to go off base to buy regularly used supplies. Color photograph ordered by the Northwest Area Exchange.

Automobile service stations--Fort Lewis; Merchandise displays--Fort Lewis; Tires;

Newly remodeled trust department of Bank of California. During the summer of 1968, the Bank of California began an extensive remodeling project of its Pacific Ave. location. One of the areas affected was the bank's trust department. Polygon-shaped overhead lighting and arched windows combined with rows of elongated desks add modern touches to the venerable building. Static-free carpeting was added. The Bank of California would celebrate its grand opening from December 11, 1968, to January 10, 1969. Photograph ordered by Bank of California. (TNT full page ads 12-10-68, p. 10, 11; TNT 12-10-68, p. 39)

Bank of California National Association (Tacoma); Banks--Tacoma; Office equipment & supplies;

Safe-deposit boxes. The Bank of California had undergone extensive remodeling in 1968 totaling $600,000. One of the areas being improved was the vault room in the Italian Renaissance-styled building. View of rows of safe-deposit boxes, each requiring two keys for opening. Conveniently located freestanding tables were attached to the ends of the cabinets holding the boxes; bank customers had plenty of room to spread out contents of their boxes for inspection. Photograph ordered by the Bank of California.

Bank of California National Association (Tacoma); Banks--Tacoma; Safe-deposit boxes--Tacoma; Vaults (Strong rooms)--Tacoma;

Vault in the Bank of California. A direct look into the vault area of the Bank of California indicates that the bank took the issue of protecting customers property very seriously. Not only did the customer have to proceed through a glassed-in entry and through the rounded vault steel doorway, but also needed to pass through a final entrance secured by bars. Only then could the customer gain entry to the safe deposit boxes within the vault room. The Bank of California spent $600,000 in extensive remodeling which concluded in late November, 1968. Beside the vault area, the main lobby and trust departments were among those refurbished. Photograph ordered by the Bank of California.

Bank of California National Association (Tacoma); Banks--Tacoma; Safe-deposit boxes--Tacoma; Vaults (Strong rooms)--Tacoma;

Pacific Lutheran University's Choir of the West performs at the Bank of California. Bringing cheer to customers and staff alike, the Choir of the West made its seventh annual appearance in the Bank of California's grand lobby on December 17, 1968. Business was conducted as usual with the addition of the choir's songs and refreshments offered. Directed by Maurice H. Skones, the Choir of the West also performed in concerts at McNeil Island and Fort Lewis. Photograph ordered by the Bank of California.

Bank of California National Association (Tacoma); Banks--Tacoma; Choirs (Music); Choir of the West (Parkland); Pacific Lutheran University (Parkland)--1960-1970; Christmas trees--Tacoma;

Bank of California grand reopening. Bank of California manager Howard O. Scott (L) shares ribbon-cutting duties with two unidentified men on December 11, 1968. The bank had just concluded a massive remodeling project at its facility on Pacific Avenue and would mark the occasion with a one-month celebration from December 11th to January 10, 1969. The Bank of California had been in its Italian Renaissance-styled home at 1011-13 Pacific Avenue since 1928. Photograph ordered by the Bank of California.

Bank of California National Association (Tacoma); Banks--Tacoma; Dedications--Tacoma--1960-1970; Building dedications--Tacoma--1960-1970; Scott, Howard O.; Scissors & shears;

1969 Richards stock footage. Elevated view of part of the Tacoma Mall, featuring the J.C. Penney's store. One of the Tacoma Mall's main drawing points was the abundance of free parking for thousands of cars. Customers shopping at Penney's, located at one end of the mall, could park their vehicles in well-lit spots without fear of feeding the meter. Penney's had closed their longtime downtown store and moved to the Tacoma Mall in October of 1965.

J.C. Penney Co. (Tacoma); Department stores--Tacoma--1960-1970; Tacoma Mall Shopping Center (Tacoma); Shopping centers--Tacoma; Parking lots--Tacoma--1960-1970;

Daylight view of the Tacoma Mall Theatre. Customers at the Tacoma Mall Theatre had the pleasure of a fine double bill with "Rachel, Rachel" and "Wait Until Dark," starting at the end of October, 1968, and running for four weeks. Joanne Woodward starred in "Rachel, Rachel" while Audrey Hepburn portrayed a recently blinded woman menaced by thugs in "Wait Until Dark." Woodward's film was directed by her husband, Paul Newman, and was nominated for an Academy Award. At the time of this October, 1968, photograph, the theater had been open only five months. Photograph ordered by the Pacific Drive-In Theatre, Los Angeles.

Tacoma Mall Theater (Tacoma); Theaters--Tacoma--1960-1970; Motion picture theaters--Tacoma--1960-1970; Signs (Notices);

Night view of Tacoma Mall Theatre. Conveniently located in the heavily trafficked Tacoma Mall Shopping Center and blessed with large free parking lots, the Tacoma Mall Theatre was able to show many first-run films such as "Rachel, Rachel" advertised above in late October of 1968. In addition, movie goers were able to watch the suspenseful "Wait Until Dark" starring Audrey Hepburn. The Tacoma Mall Theatre, with its elegant lobby featuring four expensive custom-made crystal chandeliers and 72-foot snack bar, had opened in May of that year. It would remain open, after modification to a twin-theater, until 2002 when it was demolished. Photograph ordered by Pacific Drive-In Theatre, Los Angeles. TPL-6526

Tacoma Mall Theater (Tacoma); Theaters--Tacoma--1960-1970; Motion picture theaters--Tacoma--1960-1970; Signs (Notices);

Federal Collectors employees at work in April of 1969. Staff shown above were women although the collection firm was headed by Ernest Roberts. Federal Collectors was located at 911 Tacoma Ave. So., down the street from the County-City Building, and one of the 15 collection agencies listed in the 1969 City Directory. Photograph ordered by Federal Collectors, Inc.

Federal Collectors, Inc. (Tacoma); Offices--Tacoma--1960-1970; Office workers--Tacoma--1960-1970;

Federal Collectors, Inc., advertised its "effective collections" in the 1969 City Directory. The firm was located at 911 Tacoma Ave. So., close to the County-City Building. Filing cabinets stuffed with files and desktop Rolodex rotary card files seem to indicate that Federal Collectors did steady business. It was headed by Ernest Roberts. Photograph ordered by Federal Collectors, Inc.

Federal Collectors, Inc. (Tacoma); Offices--Tacoma--1960-1970; Office workers--Tacoma--1960-1970;

ca. 1969. South Tacoma Motor Company, exterior view into Service Entrance, during the summer of 1969. A Chevrolet Suburban is parked in front of Credit Manager Lloyde Holstrom's office door. Master Charge sign at top right, Coca-Cola machine with service awards hanging above inside building. South Tacoma Motor Co. was an authorized Chevrolet dealer and was proud to offer qualified technicians. Fast, expert and low-cost, the South Tacoma Motor Co. guaranteed its work. "It's the 'Know-How' that Counts" was used as their motto in the 1969 City Directory. Photograph ordered by Harry S. Pearson, Seattle.

Automobile dealerships--Tacoma--1960-1970; South Tacoma Motor Co. (Tacoma); Signs (Notices);

ca. 1969. South Tacoma Motor Company, Used Car Division. Small ultra-modern sales office with covered driveway, several Chevrolet Impalas, a Chevelle SS, a Buick, a Volkswagen Squareback wagon, parked on lot. Although the building is named "South Tacoma Chevrolet," this was actually the used car division of South Tacoma Motor Co. The structure had been designed by architect William Hocking and had several plants of Asian variety. The 1969 City Director indicates that Beryl K. Price was manager of the lot. Photograph ordered by Harry S. Pearson, Seattle.

Automobile dealerships--Tacoma--1960-1970; Automobiles--Tacoma--1960-1970; South Tacoma Chevrolet (Tacoma); South Tacoma Motor Co. (Tacoma);

ca. 1969. General daytime view of South Tacoma Motor Co. dealership. Located at So. 56th and South Tacoma Way, the South Tacoma Motor Co.'s brick and concrete facility occupied a full block. It was one of the oldest businesses in Tacoma as it started out as a livery service in the late 1800s. The Wallerich family acquired the then combined livery and automobile firm in 1919. This view, believed to be taken in the summer of 1969, focuses on the dealership's multi-glass showroom filled with new Chevrolet automobiles. Photograph ordered by Harry S. Pearson, Seattle.

Automobile dealerships--Tacoma--1960-1970; South Tacoma Motor Co. (Tacoma); Facades--Tacoma--1960-1970; Chevrolet automobile;

Richfield service station. This Richfield service station was located near Olympia next to an Armstrong Homes office. The service station, whose exact address was not identified, had at least six pumps and offered its customers S&H green stamps. Unlike gas stations of the past, this modern unit accepted Master Charge and Bankamericard for payment. Photograph ordered by Richfield Co., Seattle.

Automobile service stations--Olympia; Gasoline pumps--Olympia; Signs (Notices);