A new 1953 DeSoto Firedome convertible is on display at the Winthrop Motor Company's Saint Helens Avenue location in May, 1953. The Firedome, with V-8 engine and expanded trunk size, is surrounded by rhododendrons supplied by the Tacoma Rhododendron Society. The Rhododendron Society was using the DeSoto and Plymouth dealership's showroom for a flower show with a varied assortment of rhododendrons and supplemental greenery.
Winthrop Motor Co. (Tacoma); Automobile dealerships--Tacoma--1950-1960; Convertible automobiles; DeSoto automobile; Tacoma Rhododendron Society (Tacoma); Rhododendrons; Flower shows--Tacoma--1950-1960;
Tacoma Rhododendron Society display at Winthrop Motor Company, Plymouth and De Soto dealers. 1953 De Soto advertising displays, including a medallion bearing the likeness of Hernando De Soto, on the walls..
Business Enterprises - Tacoma - Automobile Dealers - New Automobile Dealers - Plymouth / De Soto Dealers - Winthrop Motor Company Organizations - Clubs - Garden Clubs - Tacoma Rhododendron Society
It appears that Harry Carollo of Auburn has just taken over ownership of the new Shell station at 2520 South Tacoma Way in June, 1953. A Shell dealer training school truck is parked outside the station's garage. Mr. Carollo's name hangs proudly on a sign on the plate glass window listing him as the proprietor. A large sign indicating that the station cleaned windshields is prominently placed in the circular office building attached to the garage. Another sign indicates that Shell is the "most powerful gasoline your car can use." The site was listed in the 1953 City Directory as a Firestone store; by 1954, it had both Harry's Firestone and Harry's Shell Station at the same address. Liberty Drive-In had opened a restaurant at that location in 1946 but had apparently moved since then.
Harry's Shell Station (Tacoma); Automobile service stations--Tacoma--1950-1960; Vehicle maintenance & repair--Tacoma--1950-1960;
National Auto Parts north show window after dark, featuring products manufactured by General Motors. Pictured are products with the brand names of Hyatt, Delco, Moraine, Rochester, Saginaw and Packard.
Automobile equipment & supplies stores--Tacoma; National Auto Parts, Inc. (Tacoma); Window displays--Tacoma--1950-1960;
Steven Motor Co. used car lot at 6910 South Tacoma Way. Floyd N. Steven, manager. An ad in the 7/15/1953 Tribune, pg. D-5, stated that business had been so good that the lot was now short on used cars. Steven Motor Co. would now offer an "over allowance" on used cars traded in for new Chryslers or Plymouths at the new car lot. Their slogan was "We sell high quality used cars."
Automobile dealerships--Tacoma--1950-1960; Steven Motor Co. (Tacoma);
Exterior of new service station, Friendly Franks Serv-Ur-Self, ordered by Fletcher Oil Co. The station is offering free gas for its Grand Opening Friday & Saturday. The brand of the gasoline is Veltex. Uncommon in the fifties, the self service station kept prices low by offering no attendants to pump gas.
Automobile service stations--Tacoma--1950-1960; Gasoline pumps--Tacoma--1950-1960;
Exterior of new service station, Friendly Franks Serv-Ur-Self, ordered by Fletcher Oil Co. The station is offering free gas for its Grand Opening Friday & Saturday. The brand of the gasoline is Veltex. The larger building at the rear was most probably the automotive shop. The smaller unit in the center of the pumps most probably held a cashier. Flag streamers flap in the air to call attention to the Grand Opening. Not yet a common sight in the fifties, self service stations were making their mark by offering lower prices.
Automobile service stations--Tacoma--1950-1960; Gasoline pumps--Tacoma--1950-1960;
Mueller-Harkins Motor Co. exterior, for the Condon Co. This facility was considered to be one of the most complete automotive centers in the U.S. Founded in 1916 at 8th and A, the company was still run by the Mueller family. In September of 1953, negotiations were underway to sell the family owned business to a Seattle automobile man. Effective October 1, 1953, the new owner was identified as E.H. (Gene) Brus, a prominent Seattle automobile man since 1921. (TNT 9/14/1953, pg. 1 & TNT 10/4/1953, pg. B5-B7)
Mueller-Harkins Buick Agency. Staff group photo on roof parking lot; building's pylon sign in background. Medical Arts, now Tacoma Municipal, building visible at far left in photo. In October of 1953, The Muellers retired and sold their company to E.H. (Gene) Brus from Seattle. The other founding owner Leo W. Harkins had retired in 1931. There was no change in personnel or policies, but the company now became Brus Buick Co. Brus would also take over the used car lot at 8th and Tacoma Ave. (TNT 10/4/1953, pg. B-6 - B-7)
Automobile dealerships--Tacoma; Mueller-Harkins Motor Co. (Tacoma)--Employees; Brus Buick Co. (Tacoma);
National Auto Parts at 40th & Pacific. Employees pose with a large sign advertising U.S.I. permanent ethylene glycol anti-freeze, "the world's safest anti-freeze." William C. Johnston was President-manager of the store and Merle C. Johnston was Secretary-treasurer. The company sold parts for all makes of cars. U.S.I. anti-freeze contained more ethylene glycol than other brands, plus special inhibitors to stop rust, corrosion and clogging. TPL-5473
Automobile equipment & supplies stores--Tacoma; National Auto Parts, Inc. (Tacoma);
National Auto Parts window, 40th & Pacific. William C. Johnston was President-manager and Merle C. Johnston was Secretary-treasurer. The company sold parts for all makes of cars. This display window features a "get your vehicle ready for winter" theme, with U.S.I. & Super Pyro antifreeze and "Claw" tire chains. U.S.I. billed itself as the "world's safest antifreeze."
Automobile equipment & supplies stores--Tacoma; National Auto Parts, Inc. (Tacoma);
Night scene of Wolford and Brazeau Shell service station at the intersection of 6th Ave. & Sprague. The station was owned by Arnold H. Wolford and Vernon F. Brazeau. All proceeds of gasoline sales on October 17, 1953 were being donated to the Cerebral Palsy children.
Wolford & Brazeau Service Station (Tacoma); Automobile service stations--Tacoma--1950-1960; Fund raising--Tacoma;
Herb Satterlee Motor Company's repair shop. Several 1940s and 50s Packards in work area, signs promote services. Satterlee sold and serviced Packards and British Austins. The company was owned by Herb F. Satterlee, who served as president, with Herb Jr. as secretary-treasurer. The company did body and paint work, auto glass, mechanical servicing and tailored seat covers at this location.
Automobile dealerships--Tacoma--1950-1960; Packard automobile; Herb Satterlee Motors (Tacoma);
Herb Satterlee Motor Company's repair shop. Satterlee dealt in the sales and service of Packards and British Austins. One 1940s and one 1950s Packards are in lubrication area. In the background are signs promoting service, tool cabinets, various tanks for oil and grease and a rack of tires. Herb F. Satterlee was president with Herb Satterlee Jr. serving as secretary-treasurer. Body and paint work, auto glass and tailored seat covers were done at this location. Used cars were also sold. Parking & storage was available at 924 Court C.
Automobile dealerships--Tacoma--1950-1960; Packard automobile; Herb Satterlee Motors (Tacoma);
New service station at 54th & Pacific, for General Petroleum. Doug & Cliff's Mobilgas Service Station. The station was owned by Douglas E. Garrett & Clifford J. Lawson. The pair ran large ads for their Grand Opening October 23 & 24, 1953. Opening give-aways included gifts for the ladies, balloons & candy for the kiddies and twelve turkeys. (TNT 10/22/1953, pg. C-13)
Doug & Cliff's Service (Tacoma); Automobile service stations--Tacoma--1950-1960; Gasoline pumps--Tacoma--1950-1960; Automobiles--Tacoma--1950-1960;
Richfield oil men and Stadium High School students servicing cars on "Stadium Day," November 25, 1953, at a local Richfield gas station. "Let's Hit the 3000 Mark!" banner on service station with an accompanying tally board nearby. "Richfield Day" was a successful project of the Stadium Student Council, according to a brief mention in the 1954 Tahoma yearbook. (Tahoma yearbook, p. 132)
Automobile service stations--Tacoma--1950-1960; Students--Tacoma--1950-1960; Banners; Stadium High School (Tacoma); Automobiles--Tacoma--1950-1960;
The "Auto Clinic" and its "pigeon hole" parking, for Bethlehem Steel Co. This unique parking plan, developed in Spokane, opened in Tacoma 12/7/1953. An hydraulic hoist operating on a track could move cars from level to level and side to side in the multi story parking garage in minutes. The company owned by John T. Long and Mr. Lily Schweizer also offered a full service repair shop, pump station, washing & polishing and auto accessories.
Auto Clinic (Tacoma); Automobile repair--Tacoma--1950-1960; Automobile service stations--Tacoma--1950-1960; Parking garages--Tacoma--1950-1960;
Triangular flags flap in the wind at the site of a Shell Service Station in a March, 1954, photograph. Two mechanics are inspecting an elevated car inside the garage. There are at least four gas pumps at this station. Tires and other auto accessories can be purchased here as well as gasoline.
There are apparently four gas pumps at this Shell Service Station, selling both regular and premium. A driver could not only fill up with gas, but also purchase tires and cans of oil, and have repairs made on his vehicle as well. Shell Oil had numerous stations in the Tacoma area; the station pictured here in March, 1954, might have been newly constructed near Thompson's Corner Cabins on South 84th Street.
Shell Oil Co., Inc. (Tacoma); Automobile service stations--Tacoma--1950-1960; Gasoline pumps;
A packed house at the Temple Theatre awaited Monk Watson's magic show on April 14, 1954. The evening's entertainment was sponsored by Miracle Power, an engine performance lubricant. Here Monk Watson gleefully holds a hand of playing cards while four others, possibly associated with National Auto Parts, display posters advertising Miracle Power's potency. A box full of Miracle Power cans is to the foreground along with the magician's props. Photograph ordered by National Auto Parts.
Automobile equipment & supplies; Posters; Watson, Monk; National Auto Parts, Inc. (Tacoma);
Art's Glass & Upholstery were auto glass experts located at 816 Tacoma Avenue South. Their exhibit booth in the 1954 Tacoma Home Show indicated that they also provided hand tailored seat covers; customers ordering at the home show would be able to purchase these at the special price of $47.50. Large signs indicated that convenient bank terms would be available and that new blue-green tinted glass was now ready for all cars.
Art's Glass & Upholstery Shop (Tacoma); Exhibit booths--Tacoma; Signs (Notices); Greater Tacoma Home Show (Tacoma);
Television host and columnist Ed Sullivan met with Tacoma heavyweight boxer Pat McMurtry and his brother, Mike (far right), outside Ray Ridge Lincoln-Mercury at 124 Tacoma Avenue on June 9, 1954. Mr. Sullivan was in town to help lay the cornerstone for the new Mary Bridge Children's Hospital at 311 South L Street. He was guest speaker at the ceremony and later attended a large celebratory luncheon at the Masonic Temple. ALBUM 7.
Sullivan, Ed, 1902-1974; Automobile dealerships--Tacoma--1950-1960; Ray Ridge Motors, Inc. (Tacoma); McMurtry, Pat; McMurtry, Mike;
Television host and columnist Ed Sullivan is welcomed to Ray Ridge Lincoln-Mercury on Tacoma Avenue South after his arrival on June 9, 1954, for the laying of the cornerstone on the new Mary Bridge Children's Hospital. Mr. Sullivan received a TPD motorcycle escort and a ride in a new convertible courtesy of Mr. Ridge's dealership. Ray Ridge is on the right in the light suit; man shaking hands with Mr. Sullivan is tentatively identified as Judge George Boldt. Mr. Ridge, Mr. Sullivan and Judge Boldt would be among the honored guests at a 1500 person celebration of the new hospital held at the Masonic Temple's Fellowship Hall. ALBUM 7.
Sullivan, Ed, 1902-1974; Automobile dealerships--Tacoma--1950-1960; Ray Ridge Motors, Inc. (Tacoma); Ridge, Ray; Shaking hands--Tacoma;
In June of 1954, television host and columnist Ed Sullivan flew out to the Puget Sound region to make a series of personal appearances. On Sunday June 9th at 10:15 a.m. he signed autographs at Ray Ridge Motors, 124 Tacoma Avenue So. He then was provided a police motorcycle escort to 3rd and "L" where at 11:00 a.m., he helped Mayor Tollefson lay the cornerstone for the Mary Bridge Children's Hospital. In this photograph, Ed Sullivan, the host of "Toast of the Town," signs an autograph for an unidentified young girl as an Army officer looks on at Ray Ridge Lincoln-Mercury. Others await their turn for Mr. Sullivan's signature. ALBUM 7.
Sullivan, Ed, 1902-1974; Automobile dealerships--Tacoma--1950-1960; Ray Ridge Motors, Inc. (Tacoma); Autographing--Tacoma;
Arrival of television host and columnist Ed Sullivan at Ray Ridge Lincoln-Mercury at 124 Tacoma Avenue So. for a personal appearance in June, 1954. Mr. Sullivan's very popular variety television show of the 1950s is noted for introducing many new entertainers. Standing next to Mr. Sullivan is dealership owner Ray H. Ridge. His Lincoln-Mercury automobile dealership opened in 1946. It closed after his death in 1964. TPL-140 ALBUM 7.
Sullivan, Ed, 1902-1974; Automobile dealerships--Tacoma--1950-1960; Ray Ridge Motors, Inc. (Tacoma); Ridge, Ray;
Television host and columnist Ed Sullivan signs autographs for delighted youngsters at the Ray Ridge Lincoln-Mercury on Tacoma Avenue during a personal appearance on June 9, 1954. Framed Norman Rockwell print of Henry, Edsel and Henry Ford II, issued for the Ford Golden Anniversary in 1953, on wall. Dealership owner Ray Ridge and former Tacoma mayor John Anderson look on with smiles. Mr. Sullivan, host of a popular variety show, was in Tacoma for the laying of the cornerstone of Mary Bridge Children's Hospital. Elvis Presley and the Beatles would make their television debuts on his program. ALBUM 7.
Sullivan, Ed, 1902-1974; Automobile dealerships--Tacoma--1950-1960; Ray Ridge Motors, Inc. (Tacoma); Ridge, Ray; Anderson, John H.; Autographing--Tacoma--1950-1960;
Tacomans of all ages wait their turn to meet television host and columnist Ed Sullivan and to get his autograph at Ray Ridge Lincoln-Mercury on Tacoma Avenue during a personal appearance on June 9, 1954. While waiting they can check out the new 1954 Mercurys in the showroom. For 23 years, America invited Ed Sullivan into their homes on Sunday evenings for shows that featured opera, rock music, comedic acts, ballet and dramatic readings, often on the same telecast. The show's name changed from "Toast of the Town" to simply "The Ed Sullivan Show" in September, 1955. Mr. Sullivan's famous saying was "We have a 'really big shew' for you." The former journalist with the awkward wooden delivery also had a sentimental side which appeared in his conversations with the Italian mouse, Topo Gigio, and in his continuing press for more children's medical facilities. He was in Tacoma for the cornerstone ceremony at the new Mary Bridge Children's Hospital. ALBUM 7.
Sullivan, Ed, 1902-1974; Automobile dealerships--Tacoma--1950-1960; Ray Ridge Motors, Inc. (Tacoma); Autographing--Tacoma--1950-1960;
Television host and columnist Ed Sullivan signs autographs and chats with fans at Ray Ridge Lincoln-Mercury on Tacoma Avenue during a personal appearance. Mr. Sullivan flew in on June 9, 1954, specifically for the cornerstone laying of the new Mary Bridge Children's Hospital. He delivered an address at the ceremony in which he remarked "This will always be my memory of Tacoma, one of human values and sacrifice." (TNT 6-9-54, p. 1) ALBUM 7.
Sullivan, Ed, 1902-1974; Automobile dealerships--Tacoma--1950-1960; Ray Ridge Motors, Inc. (Tacoma); Autographing--Tacoma--1950-1960;
Crowd waiting for appearance of television host and columnist Ed Sullivan at Ray Ridge Motors on June 9, 1954. Sullivan made a brief publicity stop at the dealership prior to taking part in the cornerstone laying ceremonies for the new Mary Bridge Children's Hospital. Four Tacoma Police Department motorcycles await their riders; they are parked in front of a convertible in which Mr. Sullivan will be transported. There is a small banner welcoming Mr. Sullivan on the automobile. ALBUM 7.
Sullivan, Ed, 1902-1974; Automobile dealerships--Tacoma--1950-1960; Ray Ridge Motors, Inc. (Tacoma); Motorcycles--Tacoma; Tacoma Police Department (Tacoma);
Steven Motor Company, Chrysler and Plymouth dealers, general view from Broadway. New Chrysler in showroom window, neon signs, used car department. Medical Arts building can be seen behind the Stevens structure. Building was also known as the Griggs building and was built in 1917.
Automobile dealerships--Tacoma--1950-1960; Chrysler automobile; Plymouth automobile; Steven Motor Co. (Tacoma);
