The organizers of the first Puyallup Valley Daffodil Festival in March of 1934 were not above using a little "cheesecake" to advertise their fledgling flower festival. Three bathing beauties, left to right, Frankie Cowan, Betty Brumbaugh and Billye Fairchild, pose in a field of bright yellow daffodils as a promotion for the first annual Puyallup Valley Daffodil Festival, March 17-18, 1934. The flower festival, loosely patterned on the Dutch flower festivals held around Easter, started with a small group of organizers and a budget of $600 and grew to one of America's oldest flower extravaganzas. TPL-9418

On this float in the 1936 Daffodil Parade, the flower vase has tipped over, sending the daffodils and the smiling girls they hold to the ground. Peeking around the edge of her flower is Mary Frances Cavanaugh, left, and in the other blossom is Weda Claire Dykeman. Mary Frances is the daughter of Cecil Cavanaugh, of Cavanaugh Lumber Co., and Weda Claire is the daughter of Doug Dykeman. (T. Times 4/20/1936, pg. 3)

The 1936 Daffodil court is getting out of their vehicle at the base of the reviewing stand on So. 10th Street & Pacific, a 35-feet-high, four-tiered structure covered with 200,000 daffodils. They will ascend to the first daffodil covered platform to view the parade as it passes by. The pylon was the photo opportunity of the third annual Daffodil Festival. The old bank building at 10th and Pacific, overhead streetcar wires, and the ruins of The Tacoma Hotel punctuate the background. (T. Times 4/20/1936, pg. 3)

Hundreds of children lined up outside the Rialto Theater to see Bette Davis and Douglas Fairbanks in "Parachute Jumper" and Will Rogers and Marian Nixon in "Dr. Bull." They were waiting for admission into the free Tacoma Times-Rialto Theater double feature, part of a party sponsored by the pair for Tacoma's youngsters. The year 1934 also saw the beginning of the film industry enforcing the Hays Production Code, in an effort to eliminate sex and violence from the movies. Under these guidelines, Hollywood began to turn out more family fare. TPL-161; BU-11239 (T. Times 5/21/1934, pg. 12)

In February of 1931, Lucille Dyment, 6, and her sister Mardelle, 8, offered food items to Harry D. Hurlbut, president of the 4L Band, in exchange for admission to the concert at the Gault Intermediate School auditorium. The girls were the grandchildren of City Commissioner Dyer Dyment. More than 1 and one half tons of food were collected at this event sponsored by the McKinley Hill Improvement Club. This was the first year that the 36 piece volunteer band had performed relief concerts, and this was the 12th concert so far. Over 21,000 pounds of food had been collected in all for the needy and unemployed. The concerts were performed in halls all across the city and the food was distributed in the community where the concert took place. (TNT 2/25/1931, pg. 1) TPL-9968

Manning's Coffee supplied one of the most elaborate flower covered "floats" in the first annual Puyallup Valley Daffodil Festival parade held on March 17, 1934. Still recovering from the Great Depression, most clubs and businesses were unable to contribute in a big way; decorated cars, busses, bicycles and horses were more common then traditional floats. Manning's Inc., located at 1102 Commerce, specialized in coffee; they also had a market at the same location and a restaurant at 258 So. 11th.

A young rider, dressed in chaps and a flower decorated hat, posed on a daffodil festooned horse ready to ride in the first annual Puyallup Valley Daffodil Festival parade on March 17, 1934. The main viewing area was 11th & Pacific, where the parade passed with daffodil bedecked autos, busses, bicycles, carts and horses, as well as marching bands and drill teams. Still reeling from the Great Depression, business and club entries in the first parade were modest when compared to later years.

Governor Clarence D. Martin rides in an open car for the Labor Day parade in 1934. Gov. Martin sits on the left side of the rear seat of the automobile, beside him sits Mayor George Smitley's wife dressed in white; the man on the right is unidentified. Tacoma Mayor Smitley rides next to the driver in the front seat. The group rides past the Bostwick Building, 755-71 Saint Helens Ave., at this time occupied by William Whetstone, the Credit Dentist. In the background, streetcars are parked to accomodate the passing of the parade. Later the same group would oversee the dedication of the relocated and reconstructed Fort Nisqually at Point Defiance.

This float in the 1936 Daffodil parade carries the K Street emblem mounted on an axis and describing the K Street business sector as the "Hub of Activity." The float is offered by the K Street Business Mens' Association The floral tribute is built on the bed of a large truck. (T. Times 4/20/1936, pg. 3)

This Standard Oil truck is all decked out in flowers for a drive in the 1936 Daffodil Parade. It has even sprouted two giant daffodils on top like horns. The large fuel truck is covered with flowers and draped grasses.

Flood waters carried this home on McAleer Rd. more than 100 feet from its foundation. The Red Cross stepped in to repair the badly damaged house. Hundreds sustained damage during the recent floods but with the help of the Red Cross, workers had completely rehabilitated 80 homes by mid-February, 1934. Food, clothing, bedding and furniture were liberally distributed. (Tacoma Sunday Ledger, 2-11-34, B-1)

1933 was a very wet year in the Tacoma area. A total of 52.47 inches fell during the year with December's rainfall of 18.87 inches making that month the wettest December on record to that point. Many homes were damaged in subsequent flooding around the county and were repaired with Red Cross funds. Two men are shown in this January 23, 1934, photograph beginning construction of a new home near Puyallup for a family who had lost everything in the recent floods. Notes on this Bowen picture indicate that this home may have been built for two spinsters whose house fell into the raging river waters nearby. Stacks of lumber are in the foreground marked with the Red Cross flag. (Tacoma Sunday Ledger, 2-11-34, B-1, TDL 1-1-34, p. 2)

This daffodil decorated horse and driver were one of the entries in the first Puyallup Valley Daffodil Festival parade in 1934. The two wheeled cart was advertising Will Rogers in the motion picture "David Harem" playing at the Roxy Theater. Most of the entries in the first parade were modest when compared to later years. The parade began at Union Station, travelled through downtown Tacoma then on to Puyallup, Sumner and Orting.

Margaret Thomas, crowned Queen Margaret I of the 1935 Greater Puyallup Valley Daffodil Festival, smiles serenely over her bouquet of daffodils. The twenty three year old from Sumner was the first Queen chosen in an actual contest. Queen Margaret was selected from a field of ten candidates. The very first Festival Queen, Mrs. Elizabeth Lee Wooten, was selected by a committee without a contest. Until the mid-1950s, the Queen was always from Sumner or Puyallup, the birthplaces of the daffodil industry.

Queen Margaret I, Margaret Thomas of Sumner, and her four attendants pose on their Daffodil Parade float on March 23, 1935. The attendants are, left to right, Irma Jane Janig, Sumner; Billie Barto, Puyallup; Olive Chervenka, Sumner; and Evelyn Mellinger of Tacoma. The 1935 parade was the second annual.

Float sponsored by the City of Tacoma in the 1936 Daffodil Parade, symbolizing the city's dominance in public utilities. In the forefront are three rearing horses pulling a large wheel. A large dynamo is in the back, an emblem of the power of the hydroelectric plants. (TDL 4/19/1936, pg. 1)

Daffodil Parade float entry by KMO radio, a floral representation of a microphone with the call letters KMO. The float was probably an entry in the 1936 parade. Several patches of daffodils in the outer ring of the microphone are missing showing the chicken wire base.

1936 Daffodil Queen Helen Edgerton of Puyallup. In the early years, the queen alternated year to year between Puyallup and Sumner residents. The first queen from Tacoma was in 1956 and from Orting in 1962.

The Young Mens' Business Club entry in the 1936 Daffodil Parade was this flower covered replica of the bastions at the restored Fort Nisqually at Point Defiance. The restored Fort had opened in 1934. A sign on the float advertises the "Beaver Centennial" 1836-1936, a celebration to be held July 4, 1936.

The Rotary Club, a perennial entrant in the Daffodil Parade, entered this flower bedecked emblem of Rotary International in the 1936 parade. The word "Service" is emblazoned on the side of the float.

A child rode in the large wicker basket atop a flower bedecked automobile in the first Puyallup Valley Daffodil Festival parade in March of 1934. The early Daffodil Festival parades were held in late March at a time when the golden daffodils were blooming profusely. This float was sponsored by Mannings Inc., a tea and coffee dealer. Few entries in that first parade were as lavish as this one. Awards were given in eight categories in 1934: best pony, best horse, best bicycle, best Valley Exhibit Car, best Garden Club float, best service club float and best commercial division float. Mannings took the best commercial float honors for their beautifully decorated entry. (T.Times 3-19-34, p. 1-article; p. 5-alternate photograph)

Tacoma loves a good parade and Labor Day of 1934 was no exception. The Chamber of Commerce float bears Miss Tacoma, Queen of the Labor Day festivities and the Seattle Potlatch, Roberta Cohoon, down the parade route. She is attended by Margie Christen, left, and Eleanor Layton. The parade preceded the dedication ceremony for the relocated and restored Fort Nisqually. (TDL 9/4/1934, pg. 1)

Weda Claire Dykeman smiles from inside a daffodil during the 1936 Daffodil Parade. Weda Claire is the daughter of Doug Dykeman. (T. Times 4/20/1936, pg. 3)

An enthusiastic crowd watched in awe as the first Daffodil Parade rolled by in 1934. The parade, designed to use the leftover daffodil blooms that were formerly thrown away when the bulb was harvested, has become a much anticipated annual feature of the spring festival. There has been a parade every year since 1934, with the exception of the war years of 1943, 1944 and 1945. In 1934, the parade consisted of decorated horses, bicycles, flower covered automobiles and a few floats. It started at Union Station and continued uptown. It later travelled to Puyallup, Sumner and Orting. In this photograph, two flower bedecked automobiles pass by delighted spectators.

On March 17, 1934 at 1:30p.m. in the afternoon, the first Daffodil Parade rolled out from Union Station, proceeded uptown through Tacoma and later through Puyallup, Sumner and Orting and on into history. There has been a parade every year since 1934, with the exception of the war years of 1943, 1944 and 1945. The parade in 1934 was composed of decorated horses, bicycles, automobiles and floats. This vehicle covered with the early spring blossom was sponsored by the Lions Club, a civic organization.

This is what 9th & Broadway looked like in the late afternoon of September 20, 1932, as throngs strain to catch a glimpse of Presidential candidate Franklin Delano Roosevelt. The Democratic candidate's open vehicle is led and followed by motorcycle police. Mr. Roosevelt, the governor of New York, had just concluded a speech to thousands at the Puyallup Fairgrounds. His motorcade arrived in Tacoma about a half-hour earlier than expected so hundreds missed their chance to see him swing through the streets of downtown Tacoma. TPL-2679 (TNT 9-20-32, p. 1-article; TNT 9-21-32, p. 1)

A large crowd of baseball fans gathered outside the Tribune Publishing Company building to watch the box score of the World Series game between the Philadelphia Athletics and the St. Louis Cardinals on October 5, 1930. The News Tribune had a large scoreboard mounted on the front of their building which allowed fans to follow the game play-by-play. Although Cardinals pitcher Jesse Haines outdueled Lefty Grove 3-1 to tie the Series up at 2 wins apiece, the Athletics would ultimately prevail, winning the World Series 4 games to 2. BU-12852, TPL-2115

Signal Oil broadcast. Carnival of Fun held at the Jason Lee (now Middle) School in September of 1939. Actor Jack Carson (far left) playfully tilts the chin of a woman believed to be Kay St. Germain, a featured singer on the radio program, as they wait behind the curtains. She would become Mrs. Jack Carson in September of 1940. BOWEN 01-347

ca. 1936. This float was entered by the city of Puyallup in the Daffodil Parade in the mid to late 1930s. Daffodils and crepe paper streamers cover the truck where uniformed Girl Scouts ride on the bed. The girls hold an American flag and a second flag, possibly the Washington state flag.

ca. 1938. This float was entered by the city of Sumner in a mid to late 1930's Daffodil Parade. The driver's head can be seen at the center of the float. In the back, two girls in Dutch costumes ride in chairs.