- Item
- 1919-08-16
Part of Marvin Boland Photographs
Waiting for the "Ship by Truck" parade to begin on August 16, 1919, was this float composed of a (now rare) Cole Eight automobile being carried on a Bethlehem truck. The truck was furnished by Wever Motor Car Co., 725 Broadway, and had a large flag draped over its hood. Wever Motor also sold new Coles. Tacoma truck dealers would be participating in the nationwide campaign fathered by Firestone Tire & Rubber Co. called "Ship by Truck," promoting the various uses of motor trucks in shipping and hauling. A grand parade involving some 500 trucks was held on Saturday, August 16th. Nearly every truck offered for sale in Tacoma was represented in the parade that traveled through Tacoma's business streets. G11.1-007 (TDL 8-14-19, p. 2-article; TDL 8-15-19, p. 2-article)
Parades & processions--Tacoma--1910-1920; Floats (Parades)--Tacoma--1910-1920; Cole automobile; Bethlehem truck;