Rhodes Brothers showing new sign above doorway. Coast Neon Displays, Carl Eckstein. Rhodes Brothers Department Store was built at the corner of 11th and Broadway in 1903. Over the years the front has been remodeled several times. Here is a view of the front as it appeared in June of 1950. Coast Neon Displays of Tacoma had just installed a new neon sign above the front entrance. Note that there is a parking meter next to the right front fender of the Cadillac convertible.
Rhodes Brothers Department Store (Tacoma); Clothing stores--Tacoma--1950-1960; Electric signs--Tacoma--1950-1960; Coast Neon Displays (Tacoma); Cadillac automobile;
Originally built as a three story building in 1903, the Rhodes Brothers Department Store at 950 Broadway had two stories and a roof garden added in 1911; the building continued to undergo considerable remodeling through the years. To modernize the front of the store, a new facade was added at the end of the 1940s. The facade was removed in 1980 when the building was bought by the University of Puget Sound and became home to the Norton Clapp Law Center. In the early days, in an effort to bring more trade into Tacoma from the outside, the Rhodes brothers came up with the idea of highway signs, Washington's first. The signs claimed "All Roads lead to Rhodes" and gave the number of miles to Tacoma. These signs were erected as far south as the Columbia river and into southwest Washington and the Grays Harbor areas. In the days when there were few automobiles, these signs became landmarks.
Rhodes Brothers Department Store (Tacoma); Department stores--Tacoma--1950-1960;
Night exposure "back to school" window at Rhodes. August is alway the month for buying school wardrobes and this window shows what the fashionable 1953 student will be wearing that first day of school. Plaid and double breasted coats were the fashion of choice. Girls are attired in dresses and the layered look appears popular. TPL-9346
Rhodes Brothers Department Store (Tacoma); Window displays--Tacoma--1950-1960; Mannequins; Clothing stores--Tacoma--1950-1960; Clothing & dress--Tacoma--1950-1960;
A day shopping at the downtown Tacoma Rhodes Department Store in October of 1956 was not necessarily just a quick shopping junket; it could be an elegant all-day affair including a luxurious shampoo and style at the pictured beauty salon and lunch at the store's cafe. The store at 950 Broadway was elegantly appointed and intended to provide a full shopping experience with a beauty shop, restaurant and full selection of goods and services. The store's new Beauty Salon was located on the 6th floor and offered skin care, hair styling and tinting and nail care. It was open until 9 p.m. on Monday through Friday. For this publicity photograph, the stylists posed beside their stations. The men wore coats and ties and the women dresses with corsages. The Rhodes store opened in 1903 and closed in 1974, a victim of the desertion of downtown for suburban shopping. The most forward stylist on the left is believed to be Paul Faust and behind him, Bernard Natucci. The front two stylists on the right are believed to be Lee Amundson and Lorraine Hudson. (TNT 11/11/1956, pg D-11- see ad for individual stylists' pictures) (Additional identification provided by a reader)
Department stores--Tacoma--1950-1960; Rhodes Brothers Department Store (Tacoma); Beauty shops--Tacoma--1950-1960;
The beauty salon at Rhodes Department Store. A day shopping at the downtown Tacoma Rhodes Store in the mid fifties was not just a quick shopping junket; it could be an elegant all day affair including a luxurious shampoo and style at the beauty salon and lunch at the store's cafe. Women would dress up in hats, gloves and dresses to peruse the latest in fashions and home apparel and enjoy the day at the store. The salon is beautifully appointed with elegant lighting, a mirrored makeup table and a receptionist stand with styling stations behind. The standing hair dryers can just be glimpsed in the background.
Department stores--Tacoma--1950-1960; Rhodes Brothers Department Store (Tacoma); Beauty shops--Tacoma--1950-1960;
The beauty salon at Rhodes Department Store. A day shopping at the downtown Tacoma Rhodes Store in the mid fifties was not just a quick shopping junket; it could be an elegant all day affair including a luxurious shampoo and style at the beauty salon and lunch at the store's cafe. Women would dress up in hats, gloves and dresses to peruse the latest in fashions and home apparel and enjoy the day at the store. The salon is beautifully appointed with elegant lighting, a mirrored makeup table and a receptionist stand with styling stations behind. The standing hair dryers can just be glimpsed in the background.
Department stores--Tacoma--1950-1960; Rhodes Brothers Department Store (Tacoma); Beauty shops--Tacoma--1950-1960;
A day shopping at the downtown Tacoma Rhodes Department Store in October of 1956 was not necessarily just a quick shopping junket; it could be an elegant all-day affair including a luxurious shampoo and style at the pictured beauty salon and lunch at the store's cafe. The store at 950 Broadway was elegantly appointed and intended to provide a full shopping experience with a beauty shop, restaurant and full selection of goods and services. The store's new Beauty Salon was located on the 6th floor and offered skin care, hair styling and tinting and nail care. It was open until 9 p.m. on Monday through Friday. For this publicity photograph, the stylists posed beside their stations. The men wore coats and ties and the women dresses with corsages. The Rhodes store opened in 1903 and closed in 1974, a victim of the desertion of downtown for suburban shopping. The most forward stylist on the left is believed to be Paul Faust and behind him, Bernard Natucci. The front two stylists on the right are believed to be Lee Amundson and Lorraine Hudson. (TNT 11/11/1956, pg D-11- see ad for individual stylists' pictures) (Additional identification provided by a reader)
Department stores--Tacoma--1950-1960; Rhodes Brothers Department Store (Tacoma); Beauty shops--Tacoma--1950-1960;
Window display, Rhodes Bros. Department Store, ordered by Rhodes Bros. Just prior to Christmas Day, a window display at the downtown Rhodes Bros. Department Store highlights a fine selection of glassware and delicate evening wear. A small banner suggests thoughtful ideas for the last-minute shopper could be found in the Gift Department, fourth floor. Rhodes had been in business in Tacoma since 1892 and at their 9th & Broadway location since 1903. Their famous slogan was "All Roads Lead to Rhodes." Sixteen years after this photograph was taken, Rhodes closed the downtown store. It was spared the wrecking ball to become the University of Puget Sound Law School and later purchased by the State of Washington for office space. Photograph ordered by Rhodes Bros.
Rhodes Brothers Department Store (Tacoma); Department stores--Tacoma--1950-1960; Window displays--Tacoma--1950-1960; Mannequins;
Two mannequins are delicately posed in the storefront windows of Rhodes Bros. Department Store three days before Christmas, 1958. They are dressed in pink nylon gown sets whose prices apparently ranged from $14.95 to $19.95. To accessorize the gowns, soft slippers, creams, makeup and jewelry are displayed nearby. Christmas lights and gift boxes flank the window and help to illuminate the recessed display. Photograph ordered by Rhodes Bros. Department Store.
Rhodes Brothers Department Store (Tacoma); Department stores--Tacoma--1950-1960; Window displays--Tacoma--1950-1960; Mannequins;
Interior of Rhodes. Christmas time at Rhodes Bros. Department Store meant plenty of festive decorations including trees and fresh garlands to provide a merry atmosphere for its customers. View of interior featuring ladies' fine sweaters, cosmetics and assorted leather handbags taken on December 22, 1958. There was still time for the last-minute shopper to choose from a wide array of gift items. Photograph ordered by Rhodes Bros. Department Store.
Rhodes Brothers Department Store (Tacoma); Department stores--Tacoma--1950-1960; Merchandise displays--Tacoma--1950-1960; Christmas decorations;
