Identity elements
Reference code
Name and location of repository
Level of description
Item
Title
D123648-18
Date(s)
- 1959 (Creation)
Extent
Name of creator
Content and structure elements
Scope and content
ca. 1959. The latest in exercise machines featuring passive spot reducing, photograph ordered by Western Builders. The model stands at a machine on the right that contains a roller. Aimed at the midriff section, it was designed to roll the excess inches away. On the left, the model would stand with the belt around her middle, it would than vibrate back & forth, whittling down a waistline. All of this was of course wishful thinking, but it did not stop reducing from being a boom business in America, with weight reduction salons all across the country with names the Body Culture Studio. Known locally as the New Era Studio, the gym was owned by Donna and Riley N. Keith and located in Lakewood Square at 6011 Mt. Tacoma Dr. SW., across from the Embers Restaurant. The Keiths were returning to the area after opening Body Culture Studios from California to Canada. Their slogan was "Add years to your life and life to your years." (TNT 11/8/1959, pg. D-14)
Exercise equipment & supplies; Weight loss--Tacoma--1950-1960; Physical fitness--1950-1960; New Era Studio (Lakewood);