Identity elements
Reference code
Name and location of repository
Level of description
Item
Title
D161881-2
Date(s)
- 1972-04-25 (Creation)
Extent
Name of creator
(1919-1980)
Content and structure elements
Scope and content
Viva paper towel display. A Park & Shop customer accepts a roll of Viva paper towels on April 25, 1972, from an unidentified man who is possibly the store manager. Viva was issuing a challenge to customers to compare their product with others; the customer would either get a free big roll of Viva if she hadn't tried it before or if already a Viva buyer, get a free roll with the purchase of one roll. A sign notes that Viva was advertised in Sunset magazine. Photograph ordered by Lane Magazine & Book Co., Menlo Park, CA.
Park & Shop (University Place); Merchandise displays--University Place--1970-1980; Paper products;