Identity elements
Reference code
Name and location of repository
Level of description
Item
Title
D75920-2
Date(s)
- 1953-06-23 (Creation)
Extent
Name of creator
Content and structure elements
Scope and content
New directional plywood sign for the DFPA. The 30 foot sign entreats visitors to come to Tacoma for the boating, fishing, golfing and beaches. These signs were to be erected on state highways to publicize Tacoma's recreational advantages and to help Tacoma get a share of the estimated $134 million generated in the state by tourism. Each sign was to have a different design in the circle, for example, Mt. Rainier, the Narrows bridge, Pt. Defiance, Fort Nisqually or the Washington State Historical Society. The number of signs was to be determined by the number of sponsors. The sign was possibly sponsored by the Brewery since the bottom half invites guests to visit the Heidelberg Brewery weekdays from 10 to 4. (TNT 7/5/1953, pg. A-4) TPL-9486
Signs (Notices); Billboards--Tacoma; Advertisements--Tacoma--1950-1960; Publicity; Brewing industry--Tacoma--1950-1960; Columbia Breweries, Inc. (Tacoma)--1950-1960; Heidelberg Brewing Co. (Tacoma)--1950-1960;