Identity elements
Reference code
Name and location of repository
Level of description
Item
Title
D9258-2
Date(s)
- 1940-01-05 (Creation)
Extent
Name of creator
Content and structure elements
Scope and content
This photograph provides proof that the American automobile industry was genuinely concerned about gasoline mileage as long ago as January 1940. On January 5, 1940, representatives of the Ford Motor Company met with local reporters and car dealers to show them the official log book that they were keeping on their Mercury "economy car." The car is parked at 916 Broadway in front of the Beverly Theater. Presenting the log book, dressed in light colored overcoat and hat, is J.J. Jaeger of the Ford Motor Co. The man to the right of the woman in the striped coat is Leon Titus of the Titus Motor Company. Tommy Mallon, president of Mallon Motors, is at the far right. (T. Times 1/6/1940 p.8)
Theaters--Tacoma--1940-1950; Beverly Theater (Tacoma); Mercury automobile; Mallon, Thomas; Titus, Leon E.; Jaeger, J.J.;