Ask us to show you how the Biggest Ford in 38 Years out-measures the 'other two'. Leon Titus, the president of the Titus Motor Company (kneeling, 3rd from left), and his sales crew used specially made "yardsticks" to measure a brand new 1941 Ford V-8 in December of 1940. The "yardsticks" are considerably more than 36 inches long. The 1941 model was claimed by Ford to be the biggest car in its price class. From left to right are Bill Holmes, Arnie Colby, Leon Titus, Harold Davies, Norm Arndt, Fred Hess, John Mamoliti, Del Sprague, Hans Malcom and Jim Will. (T. Times 12/18/1940, pg. 13)

Automobile dealerships--Tacoma--1940-1950; Titus Motor Co. (Tacoma); Ford automobile; Will, James W.; Titus, Leon E.;

As more people sought to own their own automobiles, the staff of Manley Motor Co., 956-58 Fawcett Ave., grew in the same proportion. The president of the company was Harry R. Manley. They were the authorized dealers for Overland, Willys-Knight and Whippet automobiles. Pictured in the top row, left to right in May of 1927, are Harry Manley, Dolly Wescott, Lloyd Munter, J.B. Clausen, N.W. Powers, K. McDonald and Ray Coops. Front row: Joe Willett, Art Lee, Phil Service, Omar Ferris, E.J. Atchinson, J.T. Owens, Herman Riggins, F.R. Grimm, Harold Hayden, Art Rossell and Leo Bauer. (TDL 5/22/1927, pg. G3) (WSHS)

Automobile dealerships--Tacoma--1920-1930; Manley Motor Co. (Tacoma);

ca. 1927. A woman steps into a car in front of what appears to be Manley Motor Co., official dealer for Overland and Willys-Knight automobiles. (WSHS)

Automobile dealerships--Tacoma--1920-1930; Manley Motor Co. (Tacoma);

South Tacoma Motor Company was one of the sponsors of the 1951 Tacoma Soap Box Derby. The racer, plaque, shirt and helmet of the 1950 winner, Harold Jardeen, were on display with the Stanley Tools official derby tool kit and Schwinn bicycles that would be given to the winners of the 1951 soap box derby in Tacoma. The tool board included 19 first quality carpenter's tools on a board measuring about three feet square. It was awarded to Glen Swanson for the best constructed car in the 1951 derby held July 15. The bicycles were the second and third place prizes in the local contest, donated by Walker Chevrolet and South Tacoma Motor company, co-sponsors with the News Tribune, of the race. Ordered by Shell Oil, Mr. Perry. (TNT, 7/5/1951, p.10; 7/17/1951, p.1) TPL-9437

Automobile dealerships--Tacoma--1950-1960; South Tacoma Motor Co. (Tacoma); Racing--Tacoma; Coaster cars--Tacoma; Equipment; Awards; All-American Soap Box Derby (Tacoma);

A shiny, new 1950 Chevrolet De Luxe 2 door sedan was on display in the showroom window at South Tacoma Motor Company in January of 1950. The transom above the large picture window was decorated with a banner, "Now on Display - New Chevrolet for '50". Peter Wallerich founded the South Tacoma Motor Company after he acquired a combined livery business and service store in 1919. He opened his new Chevrolet dealership at 5602 So. Tacoma Way in 1924. During the post-war boom of the 1950's, the South Tacoma Motor Company was selling 200 cars and trucks a year. (South on the Sound, Murray and Rosa Morgan) TPL-8566

Automobile dealerships--Tacoma--1950-1960; Chevrolet automobile; South Tacoma Motor Co. (Tacoma);

South Tacoma Motor Company. A general view of the dealership at night. 1950 Chevrolets are on display in the showroom. A neon sign advertises the dealership at the corner while searchlights on the back of a truck pierce the night sky. South Tacoma Motor Company originated in the late 1800s as Union Street Livery. With the growing popularity of automobiles in the early 1900s, the owners combined the livery business with a service store and garage. Peter Wallerich acquired South Tacoma Motor in 1919. As of 1984 John Wallerich, Peter's grandson, headed the dealership. (South on the Sound, Murray and Rosa Morgan) TPL-6545

Automobile dealerships--Tacoma--1950-1960; South Tacoma Motor Co. (Tacoma); Electric signs--Tacoma--1950-1960; Chevrolet automobile; Searchlights--Tacoma--1950-1960;

1950 Chevrolet Sedan Delivery truck, "Nalley's Inc. Advertising Car LA-63" on display in South Tacoma Motor Company's showroom. Slogan "If It's Nalley's It's Good" and product names "Treasure Pickles" and "Beef Stew" are painted on this side.

Automobile dealerships--Tacoma--1950-1960; South Tacoma Motor Co. (Tacoma);Food industry--Tacoma; Nalley's, Inc. (Tacoma); Chevrolet trucks;

An estimated 500 automobile dealers and their wives were assembling on June 1, 1951 for the annual convention of the Washington State Auto Dealers Association at the Winthrop Hotel. The convention began on Thursday with a golf tournament and an evening dinner and entertainment. During Friday's session M.R. Darlington, Jr., from the Inter-Industry Highway Safety committee spoke on "The Dealer's Stake in Highway Transportation", followed by a forum on state laws and regulations. Dealers were supplying driver training cars to 5,700 high schools, 125 of them in Washington state. The session concluded on Sunday. (TNT, 6/1/1951, p.C-7)

Washington State Auto Dealers Assoc. (Tacoma); Meetings--Tacoma--1950-1960; Hotel Winthrop (Tacoma);

Mueller- Harkins Buick Agency. Advertising on tower, 35th Anniversary signs in windows, two automobile visible in showroom. Ordered by Bethelhem Steel Pacific Coast Steel Corporation.

Business Enterprises - Tacoma - Automobile Dealers - New Automobile Dealers - Buick Dealers - Mueller-Harkins Motor Company

Service area of Steven Motor Company, Chrysler and Plymouth dealers showing maple floor treated with Lastincote sealer. Several late 1940s Chrysler Corporation automobiles are shown parked in the background. Banners overhead advertise available services. The floor coating was installed by West Disinfecting Company of Seattle.

Automobile dealerships--Tacoma--1950-1960; Chrysler automobile; Plymouth automobile; Steven Motor Co. (Tacoma); West Disinfecting Co. (Seattle); Floors--Tacoma;

Copy of customer's retouched print, Mueller-Harkins used car building, Condon Co., a/c Mueller-Harkins.

Mueller-Harkins Motor Co. (Tacoma); Automobile dealerships--Tacoma;

Emerging from the Tacoma White Trucks dealership is a Griffin Fuel Company truck in a photograph taken on August 28, 1950. The White Company of Cleveland, Ohio began building heavy duty trucks and buses in 1900. The Tacoma White Trucks dealership was located at 2719 South Tacoma Way. Frank Buchanan was the president and manager from 1949 until 1954 according to the Tacoma city directory.

Tacoma White Trucks, Inc. (Tacoma); Griffin Fuel Co. (Tacoma); Automobile dealerships--Tacoma--1950-1960;

Footprints on the sidewalk lead people to South Tacoma Motor Company to see the 1951 Chevrolets. Fourteen passenger body types were included in the 1951 line. Two- and four-door sedans were available in the Styleline and Fleetline series. All sedans and the sport coupe came in de luxe or special trim. A convertible coupe, all-steel station wagon and the Bel Air were exclusively in the de luxe series. The business coupe was only available in the Special series. (TNT, 12/9/1950, p.13)

Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Showrooms--Tacoma--1950-1960;

December was the month to showcase the upcoming year's new automobile models. Here the 1951 Chevrolets, including the Bel Air, are gleaming under the overhead lights of South Tacoma Motor Company at 5602 South Tacoma Way. The Bel Air's white-wall tires set off its new styling, where improvements and changes were featured in both the chassis and body for 1951. Model changes ranged from the "biggest brakes in the low-price field" to longer and lower design innovations. The Powerglide automatic transmission, optional on the deluxe models only, was also refined. Both South Tacoma Motor Co. and Walker Chevrolet would open their showrooms at night during part of December to highlight the impressive catalog of new cars. (TNT, 12/8/1950, p.13-article )

Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Showrooms--Tacoma--1950-1960;

A general view of the South Tacoma Motor Company at night. The 1951 Chevrolets are seen through the showroom windows. A neon sign is elevated from the corner of the building and a banner promoting "America's Largest and Finest Low-Priced Car" is seen on the transom.

Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Showrooms--Tacoma--1950-1960; Electric signs--Tacoma--1950-1960;

In December of 1950, passersby could pause in their nightly stroll downtown to peer through the curved windows into the festive showroom at the Mueller-Harkins Buick dealership, 455 Saint Helens Ave. The showroom was decorated for Christmas and featured two new 1950 Buicks on display. A neon sign promoting "Buick Dynaflow Drive" (automatic transmission) hung in the showroom window. Buick sold over half a million of their 1950 models using the slogan "Better Get a Buick." Prices in December 1950 in Tacoma ranged from $2256 for a Buick Special to $3157 for the Roadmaster. TPL-5045

Mueller-Harkins Motor Co. (Tacoma); Automobile dealerships--Tacoma--1950-1960; Buick automobile; Christmas decorations; Window displays--Tacoma--1950-1960;

A night view of Mueller-Harkins Buick dealership decorated for Christmas. A Buick has been placed on top of the roof of the service marquee with trees and "Make this a Buick Christmas" banner. Glass-topped Texaco gas pumps, a Firestone neon sign, US Royal Master tire banner, and a motor oil display are also shown. The dealership's neon sign advertising Buick shines brightly on the vertical sign. TPL-10295

Mueller-Harkins Motor Co. (Tacoma); Automobile dealerships--Tacoma--1950-1960; Buick automobile; Christmas decorations; Window displays--Tacoma--1950-1960; Electric signs--Tacoma--1950-1960;

Rowland Pontiac-Cadillac opened a used car center near their dealership on South Tacoma Way in July, 1957. Several late model vehicles are angle parked close to the building. Rowland Pontiac-Cadillac's dealership, owned and operated by Don Rowland, was formerly the location of Irwin-Jones Motor Co., dealers in Pontiacs and Dodges. View of used car lot and building; large signs inform drivers on busy South Tacoma Way of the company's phone number, address, and purpose of business. Photograph ordered by Rowland Pontiac-Cadillac.

Rowland Pontiac-Cadillac Used Car Center (Tacoma); Automobile dealerships--Tacoma--1950-1960; Signs (Notices);

Crowds gather in the sales room of Mallon Motor Company to admire the new 1957 Fords. The car in the right front of the photo is a '57 model Ford Fairlane. What appears to be a station wagon can be seen in the background. Long and sleek and sized for comfort in these days of inexpensive gasoline, the back of the cars still have fins, the fronts are long and house V-8 engines. The passenger cars of 1957 represented the biggest change in the modern history of the Ford car. The new cars were longer and lower and for the first time offered in two basic sizes, the Fairlane and the custom. Nineteen different models were offered. The Fairlanes were 9 inches longer and 4 inches lower than the 1956 model with increased head room. Other basic changes were wide hooded headlights, forward slanting grille, windshields that wrapped farther around the sides and the distinctive rear fender fins slanting slightly outward to emphasize contoured sides. Also, for the first time the high performance V-8 engine was available as an optional power plant on all Ford cars. (TNT 10/1/1956, pg. 3; 10/2/1956, pg. 4)

Automobile dealerships--Tacoma; Mallon Motors, Inc. (Tacoma); Ford automobile;

Titus Motor Company, exterior of building with 13 men and one woman posing by fleet of new "Ranch Wagon" 2 door station wagons. Neon and painted signs on facade of Elizabethan style brick building by Roland Borhek, Architect, circa 1926. TPL-10140

Automobile dealerships--Tacoma--1950-1960; Titus Motor Co. (Tacoma)--Employees; Automobiles--Tacoma--1950-1960; Ford automobile;

Television host and columnist Ed Sullivan met with Tacoma heavyweight boxer Pat McMurtry and his brother, Mike (far right), outside Ray Ridge Lincoln-Mercury at 124 Tacoma Avenue on June 9, 1954. Mr. Sullivan was in town to help lay the cornerstone for the new Mary Bridge Children's Hospital at 311 South L Street. He was guest speaker at the ceremony and later attended a large celebratory luncheon at the Masonic Temple. ALBUM 7.

Sullivan, Ed, 1902-1974; Automobile dealerships--Tacoma--1950-1960; Ray Ridge Motors, Inc. (Tacoma); McMurtry, Pat; McMurtry, Mike;

Russ Dunmire Oldsmobile, general view of agency building from across rain soaked South Tacoma Way. Two men are picketing the dealership at left center in July of 1969. Several 1950s and 60s automobiles, trucks and vans parked at curb. Although this photograph was taken in July, a large sign remained in the dealership's window advertising "Olds Spring Fashion Show." Photograph ordered by General Motors, Portland.

Russ Dunmire Oldsmobile, Inc. (Tacoma); Automobile dealerships--Tacoma--1960-1970; Signs (Notices); Pickets--Tacoma--1960-1970;

James Will at the Titus-Will Ford dealership. Jim Will and Leon Titus were co-founders of the dealership in 1938. Awards and plaques on wall behind him. Photograph ordered by Ford Motor Co., Dearborn, Michigan.

Automobile dealerships--Tacoma--1960-1970; Awards; Titus-Will Ford (Tacoma); Will, James W.;

Osborne-McCann Pontiac-Cadillac, general view of dealership. This September, 1962, photograph shows new Pontiacs in showroom, Cadillacs and other automobiles in carport area. Chair-link fencing set up in front of showroom windows. The 1625 South Tacoma Way address had previously been the location of the Irwin-Jones Motor Co. Truck Department until 1954 and the Rowland Pontiac Cadillac Center until 1957. Osborn-McCann moved to Fife in 2004 after 46 years in Tacoma. TPL-9230

Osborn-McCann Pontiac-Cadillac, Inc. (Tacoma); Automobile dealerships--Tacoma--1960-1970; Pontiac automobile; Electric signs--Tacoma--1960-1970;

The Esther Williams Girls are in Tacoma for publicity arranged by Ernie Grindley, advertising manager for the Washington Sports Shop. The bathing beauties also showcased foreign automobiles at the new showroom of Tom Carstens' Imported Motors, dealer for the Austin-Healey, MG. Jaguar, Porsche, and Morris 1000. Leaning against the sports car is believed to be Joel Hayes, Esther Williams executive. (TNT 8/2/1959, pg. A-10)

Automobile dealerships--Tacoma; Sports cars--English; Imported Motor Cars, Inc. (Tacoma); Publicity; Bathing beauties; Esther Williams Girls;

Steven Motor Company, Plymouth and Valiant dealers, general view of their new location. New Plymouths can be seen in the showroom window and on the lot. Owner Everett Steven had over 50 years in the automotive business, beginning in 1916 as a partner to Harold Gilliam of Gilliam & Steven.

Automobile dealerships--Tacoma--1950-1960; Plymouth automobile; Steven Motor Co. (Tacoma);

South Tacoma Motor Company, three men around a desk in office. South Tacoma Motor Co. was an authorized Chevrolet dealership located in the 5600 block of South Tacoma Way. The company had been at the same site since 1924. Photograph ordered by John Handy Organization, Detroit.

South Tacoma Motor Co. (Tacoma); Automobile dealerships--Tacoma--1960-1970;

South Tacoma Motor Company, service area. Mechanic works under the hood of a 1968 Chevrolet Impala 2-door hardtop with 307 - V8 engine. Chevrolet pickups in extreme foreground and beyond Impala, other automobiles in background. Photograph ordered by John Handy Organization, Detroit.

South Tacoma Motor Co. (Tacoma); Automobile dealerships--Tacoma--1960-1970; Chevrolet automobile; Chevrolet trucks; Mechanics (Persons)--Tacoma--1960-1970; Vehicle maintenance & repair--Tacoma--1960-1970;

South Tacoma Motor Company's second showroom with customers admiring 1968 Chevrolets. Clockwise from left: Impala 4-door sedan with 327 V8 engine, Camaro RS-327 convertible, Camaro SS-350. Sales personnel are on hand to answer questions; cubicles are nearby to close the deal. Photograph ordered by John Handy Organization, Detroit.

South Tacoma Motor Co. (Tacoma); Automobile dealerships--Tacoma--1960-1970; Chevrolet automobile; Showrooms--Tacoma--1960-1970;

South Tacoma Motor Company, general view of dealership. Vintage Chevrolet roadster in showroom and banner promoting 1968 Chevrolets attract the attention of a small party of three. The dealership was established at 56th & South Tacoma Way in 1924. Photograph ordered by John Handy Organization, Detroit.

South Tacoma Motor Co. (Tacoma); Automobile dealerships--Tacoma--1960-1970; Chevrolet automobile; Showrooms--Tacoma--1960-1970; Signs (Notices); Facades--Tacoma--1960-1970;