Fairyland and Christmas parade for children, 1935. Clowns and toy blocks standing by the Three Wise Men float on Broadway. Brandes-Madsen Co. building and Broadway Service Station Mobilgas station and Willis-Tacoma Motor Service in background.The dancing blocks spelling "TOYS" followed Santa and proceeded the Three Wise Men on the camels. Some of the favorite characters in the parade were the clowns and the paraders wearing the huge heads. This parade was sponsored by the Broadway and Pacific Ave. merchants and took place the day after Thanksgiving, officially beginning the Christmas shopping season. (T. Times 11/28/1935, pg.1; 11/29/1935, pg.1; 11/30/1935, pg. 9)

Parades & processions--Tacoma--1930-1940; Holidays--Tacoma--1930-1940; Floats (Parades)--Tacoma--1930-1940; Brandes-Madsen Co. (Tacoma);

Fairyland and Christmas parade for children, November 29, 1935. A tall figure on a float moving along the street in front of Brandes-Madsen Co. and the Broadway Service Mobilgas station. This float depicts the giant that Jack killed in Jack and the Bean Stalk. All the floats were peopled with characters from Fairy Tales. Thousands of Tacoma youngsters turned out to wave to their favorite imaginary character. (T. Times 11/28/1935, pg.1; 11/29/1935, pg.1; 11/30/1935, pg. 9)

Parades & processions--Tacoma--1930-1940; Holidays--Tacoma--1930-1940; Floats (Parades)--Tacoma--1930-1940; Brandes-Madsen Co. (Tacoma);

The second annual Fairyland and Christmas Parade, November 29, 1935. Float with Santa in sleigh pulled by pure white reindeer in front of Brandes-Madsen Co. on Broadway. Santa will be preceded by two boys carrying a sign proclaiming "Santa from the North Pole." Santa's float is flanked by dancing letter blocks that spell TOYS. Following Santa is the float with the Three Wise Men on camels. The parade took place on the day after Thanksgiving on a route that covered Broadway and Pacific Ave. from 7th - 13th streets. The parade signalled the beginning of Christmas toy shopping season. (T. Times 11/28/1935, pg.1; 11/29/1935, pg.1; 11/30/1935, pg. 9)

Parades & processions--Tacoma--1930-1940; Holidays--Tacoma--1930-1940; Floats (Parades)--Tacoma--1930-1940; Brandes-Madsen Co. (Tacoma); Reindeer;

Riding in a white, toy filled sleigh pulled by two snow white reindeer, Santa Claus rode on the first float in the second annual Fairyland and Christmas Parade, November 29, 1935. Sponsored by merchants on Broadway and Pacific Avenues, the parade took place the day after Thanksgiving and kicked off the Christmas shopping season in Tacoma. (T. Times 11/28/1935, pg.1; 11/29/1935, pg.1; 11/30/1935, pg. 9)

Parades & processions--Tacoma--1930-1940; Holidays--Tacoma--1930-1940; Floats (Parades)--Tacoma--1930-1940; Reindeer;