South Tacoma Motor Company, Mr. Sheehan, a general view of showroom. A new 1949 Chevrolet DeLuxe Styleline convertible sits in the foreground. A shiny new De Luxe 2-door Fleetline fastback is in the left background, while a pickup truck is partly hidden at the center. Another automobile, a Styleline sedan, is seen at the far right. The dealership had recently remodeled their showroom at a cost of $10,000. (T.Times, 1/24/1949, p.16)
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Convertible automobiles; Showrooms--Tacoma--1940-1950;
South Tacoma Motor Company, Mr. Sheehan, showroom. 1949 Chevrolet DeLuxe 2-door Fleetline at left and pickup truck at right. Signs promoting "Seawave and Canda cloth upholstery" and showing the Chevrolet line. "America's 18 Year Leader" banner hangs at far right. Chevrolet continued the "big car" aspects that had always been claimed by Chevrolet with the 1949 models. (T.Times, 1/20/1949, p.13) TPL-5871
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Chevrolet trucks; Showrooms--Tacoma--1940-1950;
South Tacoma Motor Company, Mr. Sheehan. A model sits in the back a 1949 Chevrolet DeLuxe convertible in the company's showroom. The price of this model, as equipped, was $2,386.80. A chrome and rope barrier is in place to keep people at a distance from this new Chevrolet with gleaming paint and wide, white-wall tires. The model holds a doll and several more are sitting on the convertible. TPL-3265
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Convertible automobiles; Showrooms--Tacoma--1940-1950;
An unidentified model was photographed in January of 1949 while sitting on the left front fender of a brand new 1949 Chevrolet DeLuxe Styleline convertible on display at the South Tacoma Motor Company, 5602 South Tacoma Way. When South Tacoma Motor Co. opened in the early 1920s, they were one of the first automobile dealerships to open on South Tacoma Way. TPL-5870
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Convertible automobiles; Showrooms--Tacoma--1940-1950; Automobile radiator ornaments;
South Tacoma Motor Company was one of the sponsors of the 1951 Tacoma Soap Box Derby. The racer, plaque, shirt and helmet of the 1950 winner, Harold Jardeen, were on display with the Stanley Tools official derby tool kit and Schwinn bicycles that would be given to the winners of the 1951 soap box derby in Tacoma. The tool board included 19 first quality carpenter's tools on a board measuring about three feet square. It was awarded to Glen Swanson for the best constructed car in the 1951 derby held July 15. The bicycles were the second and third place prizes in the local contest, donated by Walker Chevrolet and South Tacoma Motor company, co-sponsors with the News Tribune, of the race. Ordered by Shell Oil, Mr. Perry. (TNT, 7/5/1951, p.10; 7/17/1951, p.1) TPL-9437
Automobile dealerships--Tacoma--1950-1960; South Tacoma Motor Co. (Tacoma); Racing--Tacoma; Coaster cars--Tacoma; Equipment; Awards; All-American Soap Box Derby (Tacoma);
A shiny, new 1950 Chevrolet De Luxe 2 door sedan was on display in the showroom window at South Tacoma Motor Company in January of 1950. The transom above the large picture window was decorated with a banner, "Now on Display - New Chevrolet for '50". Peter Wallerich founded the South Tacoma Motor Company after he acquired a combined livery business and service store in 1919. He opened his new Chevrolet dealership at 5602 So. Tacoma Way in 1924. During the post-war boom of the 1950's, the South Tacoma Motor Company was selling 200 cars and trucks a year. (South on the Sound, Murray and Rosa Morgan) TPL-8566
Automobile dealerships--Tacoma--1950-1960; Chevrolet automobile; South Tacoma Motor Co. (Tacoma);
South Tacoma Motor Company. A general view of the dealership at night. 1950 Chevrolets are on display in the showroom. A neon sign advertises the dealership at the corner while searchlights on the back of a truck pierce the night sky. South Tacoma Motor Company originated in the late 1800s as Union Street Livery. With the growing popularity of automobiles in the early 1900s, the owners combined the livery business with a service store and garage. Peter Wallerich acquired South Tacoma Motor in 1919. As of 1984 John Wallerich, Peter's grandson, headed the dealership. (South on the Sound, Murray and Rosa Morgan) TPL-6545
Automobile dealerships--Tacoma--1950-1960; South Tacoma Motor Co. (Tacoma); Electric signs--Tacoma--1950-1960; Chevrolet automobile; Searchlights--Tacoma--1950-1960;
1950 Chevrolet Sedan Delivery truck, "Nalley's Inc. Advertising Car LA-63" on display in South Tacoma Motor Company's showroom. Slogan "If It's Nalley's It's Good" and product names "Treasure Pickles" and "Beef Stew" are painted on this side.
Automobile dealerships--Tacoma--1950-1960; South Tacoma Motor Co. (Tacoma);Food industry--Tacoma; Nalley's, Inc. (Tacoma); Chevrolet trucks;
Footprints on the sidewalk lead people to South Tacoma Motor Company to see the 1951 Chevrolets. Fourteen passenger body types were included in the 1951 line. Two- and four-door sedans were available in the Styleline and Fleetline series. All sedans and the sport coupe came in de luxe or special trim. A convertible coupe, all-steel station wagon and the Bel Air were exclusively in the de luxe series. The business coupe was only available in the Special series. (TNT, 12/9/1950, p.13)
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Showrooms--Tacoma--1950-1960;
December was the month to showcase the upcoming year's new automobile models. Here the 1951 Chevrolets, including the Bel Air, are gleaming under the overhead lights of South Tacoma Motor Company at 5602 South Tacoma Way. The Bel Air's white-wall tires set off its new styling, where improvements and changes were featured in both the chassis and body for 1951. Model changes ranged from the "biggest brakes in the low-price field" to longer and lower design innovations. The Powerglide automatic transmission, optional on the deluxe models only, was also refined. Both South Tacoma Motor Co. and Walker Chevrolet would open their showrooms at night during part of December to highlight the impressive catalog of new cars. (TNT, 12/8/1950, p.13-article )
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Showrooms--Tacoma--1950-1960;
A general view of the South Tacoma Motor Company at night. The 1951 Chevrolets are seen through the showroom windows. A neon sign is elevated from the corner of the building and a banner promoting "America's Largest and Finest Low-Priced Car" is seen on the transom.
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Showrooms--Tacoma--1950-1960; Electric signs--Tacoma--1950-1960;
A crowd is admiring the 1952 Chevrolets at South Tacoma Motor Company. Banners promoting Ride Control suspension and Powerglide (automatic) transmission hang from columns. Styling refinements for 1952 presented a fresh, fleet appearance with Bodies by Fisher. You had a choice of 26 sparkling solid tone and two-tone color combinations. Eleven body types comprised the passenger car line for 1952 ranging from the ultra-practical business coupe to the swank Bel Air. New and improved shock absorber action presented a smoother, softer ride. A combination of Powerglide Automatic Transmission and 105-hp engine was optional on DeLuxe models. (TNT, 1/19/1952, p.10, 11) TPL-5868
Automobile dealerships--Tacoma--1950-1960; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Showrooms--Tacoma--1950-1960;
South Tacoma Motor Company. A young couple try out the 1949 Chevrolet Styleline four-door sedan as others look on. For 1949 Chevrolet presented two lines, the Fleetline and Styleline. Styleline models could be either two-door or four door sedans, sport coupes, convertibles, wood or all steel station wagons. They carried the "notch back" shaping beyond the top of the car to the trunk. 1:35 PM, 1/22/1949. (T.Times, 1/20/1949/ p.13)
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile;
South Tacoma Motor Company. A young man is in the driver's seat of a 1949 Chevrolet Styleline De Luxe four-door sedan as others look on. Chevrolet introduced superior beauty to the lowest-priced ranks as well as numerous body and chassis improvements with their 1949 models. 12:05 PM, 1/22/1949. (T.Times, 1/20/1949, p.13)
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile;
South Tacoma Motor Company. A crowd looks at a 1949 Chevrolet De Luxe 2-door fastback, one of the Fleetline models, distinguished by the extension of the roofline in an unbroken sweep to the rear of the automobile. A sign along one wall says, "The Most Beautiful Buy of All". (T. Times, 1/20/1949, p.13)
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Showrooms--Tacoma--1940-1950;
South Tacoma Motor Company was co-sponsor of the 1951 Tacoma Soap Box Derby in Tacoma with Walker Chevrolet and The News Tribune. The first place winner of the derby, Richard Johnson of Sumner, represented Tacoma at the national finals in Akron, Ohio, August 12th, and won an all-expense paid trip to Akron plus a $5,000 four-year college scholarship. The race was held July 15, 1951, on Derby Hill, South 38th Street, just east of the baseball park. Duane Hopper came in second and Paul Meyer was third. Duane and Paul won Schwinn bicycles. (TNT, 7/15/1951, p.1; TNT, 7/17/1951, p.1) TPL-7910
Automobile dealerships--Tacoma--1950-1960; South Tacoma Motor Co. (Tacoma); Racing--Tacoma; Coaster cars--Tacoma; Equipment; Awards; All-American Soap Box Derby (Tacoma);
The new 1951 Chevrolets were available at South Tacoma Motor Company. The new models featured fresh styling. Design improvements accentuated a longer, lower appearance. Radiator grills had been simplified, the decorative body moulding lowered and the rear fender crowns raised. Soldiers are checking out the interior while a young couple tries to make a decision near the trunk. (TNT, 12/9/1950, p.13)
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile;
South Tacoma Motor Company. View of dealership in rain. 1951 Chevrolets in showroom, neon sign at corner, banner promoting "America's Largest and Finest Low-Priced Car" on transom, painted footprints bearing word "Chevrolet" on sidewalk, man on bicycle.
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile;
South Tacoma Motor Company, Mr. Sheehan. General view of dealership at night. The new 1949 Chevrolets are on display in the showroom. A neon sign stands at the corner of the building with a searchlight piercing the night sky. Several people look in on the showroom from the sidewalk.
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Showrooms--Tacoma--1940-1950;
South Tacoma Motor Company. General manager Guy K. Sheehan sells a young couple an automobile. A young man signs a purchase agreement for a new car while his wife looks on. They are seated at the desk of the general manager of the automobile dealership. During the four days the dealership held their open house displaying the new 1949 models of Chevrolet they took more than 100 orders. (T.Times, 1/24/1949, p.16)
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Sheehan, Guy K.; Couples--Tacoma--1940-1950; Offices--Tacoma--1940-1950; Deals;
South Tacoma Motor Company, Mr. Sheehan. A model stands next to a 1949 Chevrolet DeLuxe Styleline convertible, framed by showroom window that is decorated with slogans. TPL-5872
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Convertible automobiles; Showrooms--Tacoma--1940-1950;
South Tacoma Motor Company, Mr. Sheehan. A general view of the newly remodeled showroom. The new 1949 Chevrolet 4-door Styleline sedan is seen in the foreground with black tires. The 2-door Fleetline fastback is seen at the right background with a pickup truck at the far right. The 1949 Styleline Convertible is in the showroom window at left center. Desks are along the wall on the left in case anyone wanted to make a deal. A freestanding display board shows the available accessories. (T.Times, 1/20/1949, p.13)
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Convertible automobiles; Showrooms--Tacoma--1940-1950;
South Tacoma Motor Company. Crowd viewing a 1949 Chevrolet. People look under the hood, inside the driver's side door and in the trunk of this two-door Fleetline model. The 1949 models represented three-year's development. They were completely restyled: they were lower, wider and more distinctive. (T.Times, 1/20/1949, p.13)
Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Showrooms--Tacoma--1940-1950;
A new Chevrolet panel truck for Nalley's, Inc. was on display at South Tacoma Motor Company. This advertising car for Nalley's, Inc. carries the company logo, "If It's Nalley's, It's Good," on both sides and the rear door. This view shows advertising for Lumber Jack Syrup and Tang.
Automobile dealerships--Tacoma--1950-1960; South Tacoma Motor Co. (Tacoma);Food industry--Tacoma; Nalley's, Inc. (Tacoma); Chevrolet trucks; Advertising--Tacoma--1950-1960;
