- Item
- 1950-01-06
Part of Richards Studio Photographs
A shiny, new 1950 Chevrolet De Luxe 2 door sedan was on display in the showroom window at South Tacoma Motor Company in January of 1950. The transom above the large picture window was decorated with a banner, "Now on Display - New Chevrolet for '50". Peter Wallerich founded the South Tacoma Motor Company after he acquired a combined livery business and service store in 1919. He opened his new Chevrolet dealership at 5602 So. Tacoma Way in 1924. During the post-war boom of the 1950's, the South Tacoma Motor Company was selling 200 cars and trucks a year. (South on the Sound, Murray and Rosa Morgan) TPL-8566
Automobile dealerships--Tacoma--1950-1960; Chevrolet automobile; South Tacoma Motor Co. (Tacoma);