- Item
- 1933
Part of Richards Studio Photographs
ca. 1933. In April of 1933, the first production of 3.2% beer was allowed in the US after the repeal of prohibition. Full strength beer would not be legal until January of 1934. Columbia Brewing Co. used this slight variation on a preprohibition label to introduce their new product, Alt Heidelberg Pale Beer. The brewery's symbol of the female figure "Columbia" was replaced by the Student Prince, from the 1903 play "Alt Heidelberg," later reproduced as the operetta "Student Prince." The old style label was later replaced with less ornate one featuring the student prince alone. Photograph ordered by the North Pacific Bank Note Company. (filed with Argentum) (www.brewerygems.com)
Brewing industry--Tacoma--1930-1940; Beer--Tacoma; Signs (Notices); Columbia Breweries, Inc. (Tacoma)--1930-1940; Labels;