William D. Hopping Sr., president of the Tacoma Savings and Loan Association and State Chairman for the National Thrift Campaign, dropped a coin into the savings bank of seven year old Bonnie Jean Will to kick off Thrift Week, Jan. 17-23, 1951 while Gerrit VanderEnde, Pierce County Chairman of the Thrift Drive, looked on approvingly. The campaign, with the slogan "Save...It's the American way to success," was designed to place emphasis on the old time philosophy of Benjamin Franklin which encouraged thrift and savings to build up individual security and the nation. Thrift Week began on Jan. 17th, the national birthday of Ben Franklin "the Apostle of Thrift." The nation wide campaign was being pushed as an all-out effort to help hold down post-war inflationary forces which were threatening the economy. (TNT 1/16/1951, pg.1 & 8-11)
Tacoma Savings & Loan Association (Tacoma); Banks--Tacoma; Girls--Tacoma--1950-1960; Coin banks; Hopping, William D.; Will, Bonnie Jean; VanderEnde, Gerrit; National Thrift Week (Tacoma);