A victorious Jim Kittilsby is surrounded by his family and several carts full of groceries from the Parkland Piggly Wiggly supermarket. The PLU p.e. instructor/baseball coach was the winner of Shasta Beverage's shopping spree and thus entitled to pick out as many groceries as he could in a 7-minute time frame, or $300 worth, whichever came first, on December 11, 1974. As evident, his grocery carts are filled with bags of C&H sugar, flour, cereals and meat. Two bottles of Shasta soda are held triumphantly by members of his family. Mr. Kittilsby filled five shopping carts but had to give back three carts since he had reached his $300 limit. He spent his spare time entering contests winning everything from 17 sheets of carbon paper (his first prize) to his latest, a Walt Disney record. Photograph ordered by Hoefer Amidei Associates, San Francisco. (TNT 11-10-74, A-2-Denny MacGougan column; TNT 12-12-74, A-1 article)

Kittilsby, Jim; Contests--Parkland; Piggly Wiggly (Parkland); Carbonated beverages;