A large neon sign juts out from the Northwest Radio facade; the "TV" portion is much larger than the store name or Motorola brand name. Northwest Radio had three locations in the Tacoma area in the early 1950's; this store was located on Sixth Avenue near the Sixth Avenue Launderette and Clark's Garage. Northwest Radio featured Philco, Motorola and RCA Victor products.

Northwest Radio, Inc. (Tacoma); Televisions--1950-1960; Stores & shops--Tacoma--1950-1960; Electric signs--Tacoma--1950-1960;

Northwest Radio was owned by Paul E. Ward and had three locations in the city. The sign on their Sixth Avenue store indicated that they had the largest radio and television service in Tacoma. Motorola TV's were featured as well as Philco products. Evening shopping until 9 was provided on Monday and Friday nights; there was convenient one-hour parking directly along side of the store. View of exterior of Northwest Radio showing large neon signage.

Northwest Radio, Inc. (Tacoma); Electric signs--Tacoma--1950-1960; Signs (Notices);

The exterior of Northwest Radio's shop and their fleet of delivery and service trucks is shown. The fleet includes Plymouth station wagons, and Dodge and Chevrolet panel trucks. The fleet of service vehicles was radio dispatched. TPL-8586

Northwest Radio, Inc. (Tacoma); Stores & shops--Tacoma; Trucks--Tacoma--1950-1960; Dodge trucks; Chevrolet trucks; Plymouth trucks;

Northwest Radio Company, Sixth Avenue store. Night view of front of building from southwest, showing with neon signs and window displays of Motorola, Philco, and Dumont products.

Northwest Radio, Inc. (Tacoma); Televisions--1950-1960; Stores & shops--Tacoma--1950-1960; Electric signs--Tacoma--1950-1960;

The Northwest Radio Company at 3007-11 Sixth Avenue was advertised as "Tacoma's largest radio and television service organization." Taken in June of 1952, this night view of the building's exterior focuses on the large Motorola TV and Northwest Radio neon signs, including a highlighted Mount Rainier and two radio towers, and an unusual circular window next to a modified bay window. Storefront windows display Motorola, Philco, and Dumont products with car radios on sale at $29.95. The company sold and serviced televisions and home and auto radios. Northwest Radio's Sixth Avenue store opened in November of 1951. Northwest Radio had two other locations in town.

Northwest Radio, Inc. (Tacoma); Televisions--1950-1960; Stores & shops--Tacoma--1950-1960; Window displays--Tacoma--1950-1960; Electric signs--Tacoma--1950-1960; Signs (Notices);

Exterior night view of Northwest Radio Company. Vertical exposure of large neon "Motorola TV" sign in front and entryway. Northwest Radio had three locations, this newest and largest at 3009 Sixth Ave., their original store at 907 Tacoma Ave. So. and a repair center at 2415 So. 12th St. They advertised as the Northwest's largest television sales and service organization. They featured radio dispatched service trucks and were open til 9pm. on Monday and Friday nights. (TNT 7/19/1953, pg. A-9)

Northwest Radio, Inc. (Tacoma); Televisions--1950-1960; Stores & shops--Tacoma--1950-1960; Window displays--Tacoma--1950-1960; Electric signs--Tacoma--1950-1960;

Northwest Radio, Inc. celebrated the grand opening of its second Tacoma store at 3009 Sixth Avenue on November 1, 1951. According to the two full page ads in the Tacoma News Tribune, Northwest Radio was offering specials such as a brand new Philco 17 inch console TV with 3-speed record changer for $412.45 and a 20 inch Motorola TV for $314.95. Orchids were given to the first 500 women to vist the store and special gifts were promised to all children who came with their parents.

Northwest Radio, Inc. (Tacoma); Televisions--1950-1960

Northwest Radio, Inc. celebrated the grand opening of its second Tacoma store at 3009 Sixth Avenue on November 1, 1951. According to the two full page ads in the News Tribune on November 1, Northwest Radio was offering such specials as the brand new 1952 Philco 17 inch TV combination for $412.45 and a 20 inch Motorola TV for $314.95. Orchids would be given to the first 500 women visiting the store and special gifts were promised to all children attending with their parents. View of night exterior of well-lighted store flanked by giant searchlight and two billboards, Heidelberg Beer and Krispy Crackers. (TNT 11-1-51, B-6, B-7, TPL-5551)

Northwest Radio, Inc. (Tacoma); Televisions--1950-1960; Searchlights--Tacoma; Billboards--Tacoma--1950-1960;