Printed on back: Tacoma Mall Tacoma, Washington This 85 acre complex of completely enclosed shopping provides parking for 7200 vehicles. A few minutes drive from any city in the southern Puget Sound area the shopper will find all merchandise conveniently located in the 76 air-conditioned stores.

Tacoma Home Show grand opening. Pierce County Commissioner Clay Huntington wields a pair of large shears to snip the ribbon for the opening day of the 1978 Tacoma Home Show. He is assisted by Tacoma mayor, Mike Parker. It was Mayor Parker's first time officiating at the Home Show, a duty that his predecessor, Gordon Johnston, had performed for many years. The Home Show was held at the Tacoma Mall for the sixth straight year. Photograph ordered by the Homebuilders Association of Greater Tacoma.

Greater Tacoma Home Show (Tacoma); Dedications--Tacoma--1970-1980; Mayors--Tacoma--1970-1980; Parker, Michael; Huntington, Clay;

Orange Julius. The Richards Studio photographed a number of Orange Julius locations in Western Washington during December of 1978. Pictured above is the Orange Julius located in the Tacoma Mall Shopping Center next to the Osborn & Ulland sporting goods store. As its name indicates, Orange Julius promoted its "freshly squeezed" healthy drink and dedicated a special "speedline" for drinks only. Burgers and other food orders could also be placed. The small eating establishment was brightly decorated in warm colors of orange and yellow. Enlarged pictures of the Tacoma Mall and vicinity adorned the walls. Color photograph ordered by S & W Management.

Orange Julius (Tacoma); Restaurants--Tacoma--1970-1980; Fast food restaurants--Tacoma--1970-1980;

Aerial view on April 2, 1973, of the Nalley Valley and 38th St. interchange. Atlas Foundry is on the right side. The Tacoma Mall is left-center, adjacent to the freeway. There were a variety of ways to get to the Mall, including the heavily utilized South Pine and South 38th St. entrances. Less than nine years old and already boasting of several large department stores as well as specialty shops, the Mall was able to draw a shopping population from as far south as Olympia and from as far north as Seattle. Photograph ordered by Puget Sound National Bank.

Aerial views; Neighborhoods--Tacoma--1970-1980; Tacoma Mall Shopping Center (Tacoma); Shopping centers--Tacoma--1970-1980; Express highways--Tacoma--1970-1980;

Another in a series of aerial photographs taken on April 2, 1973, for Puget Sound National Bank regarding the Tacoma Mall and surrounding areas. The hundreds of automobiles in the parking lot appear the size of matchbox cars when viewed via helicopter on this sunny spring day. Parking was obviously no problem and the weather would not be a factor either, since the Tacoma Mall was an enclosed, climate-controlled shopping center. J.C. Penney, the Bon Marche, Nordstrom and the soon-to-be constructed Rhodes department store on the west side would be the four major stores anchoring the Mall. Separate buildings in the Mall area included (l-r)the Tacoma Mall Office Building, the Bon Marche Tire Center, the round Pacific National Bank of Washington and the Tacoma Mall Theatre.

Aerial views; Parking lots--Tacoma--1970-1980; Tacoma Mall Shopping Center (Tacoma); Shopping centers--Tacoma--1970-1980; Tacoma Mall Office Building (Tacoma); Tacoma Mall Theater (Tacoma); Pacific National Bank of Washington (Tacoma);

Aerial view of Tacoma's largest shopping center, the Tacoma Mall, on April 2, 1973. Traffic on I-5 flows quickly along and there was easy access to the shopping center. South 48th St. with its overpass over I-5 intersects with South Ferry at the Mall. The Allstate Insurance Co.district office is the large building at the southwest corner of South 48th & Ferry. The wooded area next to Allstate would later be developed. This view, looking north, shows the Mall in its entirety, including the separate structures of the Tacoma Mall Theatre, Pacific National Bank of Washington, and the Tacoma Mall Office Building. With 83 acres of land, there was plenty of room for free parking and also for later expansion. Rhodes department store had already announced plans to open a branch at the Mall; it would be built on the extreme far west section. This aerial also shows the Mall's surrounding neighborhoods including Lincoln Heights off 38th St. past the grove of evergreens. Photograph ordered by Puget Sound National Bankl.

Aerial views; Tacoma Mall Shopping Center (Tacoma); Shopping centers--Tacoma--1970-1980; Express highways--Tacoma--1970-1980; Allstate Insurance Co. (Tacoma); Tacoma Mall Theater (Tacoma); Tacoma Mall Office Building (Tacoma);

The focus of this April, 1973, aerial is the Tacoma Mall Shopping Center and its environs. Located in the city's south end, the Tacoma Mall enjoyed easy access from the freeway and acres of free parking space. Customers could choose from about 100 stores, all under one climate-controlled roof. Rhodes Bros. would be the next large department store to open in the newly expanded Mall, a move that would eventually mean the closing of its flagship downtown location in late 1974. This view, looking east, also shows South Tacoma Way at the bottom. Photograph ordered by Puget Sound National Bank.

Aerial views; Neighborhoods--Tacoma--1970-1980; Tacoma Mall Shopping Center (Tacoma); Shopping centers--Tacoma--1970-1980; Express highways--Tacoma--1970-1980;

Closer look at the Tacoma Mall Shopping Center as seen by air on April 2, 1973. 25 more stores would open on July 25th bringing the total number of stores found within the Mall to 110. Construction would begin soon on the two-story Rhodes Bros. department store at the far west end. Prominent buildings easily noted in this photograph are the Bon Marche, which was the first occupant of the Mall; the luxurious Tacoma Mall Theatre (bottom center); Pacific National Bank of Washington's circular building; the Bon Marche Tire Center, directly across from the Bon and the six-story Tacoma Mall Office Building. What the Tacoma Mall enjoyed, and downtown shopping lacked, was an abundance of free parking and a climate controlled atmosphere. Access to the Mall was easy with several entrances and quick freeway travel time. The wooded area across the Mall on South 48th St. would eventually become Best Buy, a Pierce County Transit Center, and closer to Pine St., the Social Security office. Ordered by Puget Sound National Bank.

Aerial views; Tacoma Mall Shopping Center (Tacoma); Shopping centers--Tacoma--1970-1980; Parking lots--Tacoma--1970-1980; Bon Marche (Tacoma); Tacoma Mall Theater (Tacoma); Pacific National Bank of Washington (Tacoma); Tacoma Mall Office Building (Tacoma)

Marvin Boys, executive vice-president of the Tacoma Mall Corporation, addresses the overflowing crowd at ribbon-cutting ceremonies for the new addition to the popular shopping center on July 25, 1973. Shoppers were eager to sample the 20 new stores now open in the mall's west end expansion which included Jay Jacobs, Osborn & Ulland, the Lemon Tree, House of Fabrics, Tinder Box and Waldenbooks. Mr. Boys stated that the new stores would add about 4-5 million dollars to the Mall's annual income and about 8 million by 1978 when gross income should reach 100 million. Photograph ordered by Tacoma Mall Corporation. (TNT 7-26-73, B-2-article)

Boys, Marvin; Public speaking--Tacoma; Tacoma Mall Shopping Center (Tacoma); Shopping centers--Tacoma--1970-1980; Dedications--Tacoma--1970-1980; Building dedications--Tacoma--1970-1980;

Shoppers in the region rejoiced at the opening of the new west end extension of the Tacoma Mall on July 25, 1973. 20 more stores were added to the popular shopping center bringing its total to about 110. 1973 Daffodil Queen Sherri Murrey, Mayor Gordon N. Johnston, and Tacoma Mall executive vice-president Marvin Boys (next to the mayor) were among the dignitaries participating in the addition's ribbon-cutting ceremonies. Photograph ordered by the Tacoma Mall Corporation.

Dedications--Tacoma--1970-1980; Building dedications--Tacoma--1970-1980; Tacoma Mall Shopping Center (Tacoma); Shopping centers--Tacoma--1970-1980; Murrey, Sherri; Mayors--Tacoma--1970-1980; Johnston, Gordon N.; Boys, Marvin;

1973 Tacoma Home Show. A representative of Holly Homes is pictured on the opening day of the Tacoma Home Show, March 13, 1973, speaking to an interested mother about Holly Homes' various house plans. Holly Homes was one of more than 70 exhibitors at the Home Show; for the first time, the event was held at the Tacoma Mall Shopping Center, already an important gathering spot for local residents. Photograph ordered by Holly Homes.

Greater Tacoma Home Show (Tacoma); Holly Homes, Inc.; Exhibit booths--Tacoma--1970-1980; Tacoma Mall Shopping Center (Tacoma);

1973 Tacoma Home Show. A mock living room, tiny as it appears, still draws several interested visitors due to the solid state television and comfortable chairs. It is possible that the two young men seated before the television are using two controllers to play an early version of a video game. This was the Bon Marche's exhibit booth at the 1973 Tacoma Home Show. For the first time in the show's 27-year history, the six-day event was held at the Tacoma Mall Shopping Center. Hundreds would flock to the Mall on opening day, March 13, 1973.

Greater Tacoma Home Show (Tacoma); Exhibit booths--Tacoma--1970-1980; Tacoma Mall Shopping Center (Tacoma); Televisions;

1973 Tacoma Home Show. In lieu of the traditional ribbon snipping, Tacoma Mayor Gordon Johnston (extreme r) and County Commissioner Clay Huntington (2nd from left) put some muscle into the 8-foot logger's saw as it sliced through a 2 x 4. They officially opened the 27th edition of the Tacoma Home Show at the Tacoma Mall. This was a new venue for the Home Show; for the past 23 years it had been located at the University of Puget Sound Fieldhouse and prior to that, at the Tacoma Armory. Admission to the Home Show was free. Hundreds attended opening day to look, try, and dream about the 70+ Home Show exhibitions. The Tacoma Home Show would run from March 13-18th. Photograph ordered by the Home Builders Association of Greater Tacoma. (TNT 3-13-73, p. 2 -article)

Greater Tacoma Home Show (Tacoma); Dedications--Tacoma--1970-1980; Mayors--Tacoma--1970-1980; Johnston, Gordon N.; Huntington, Clay; Saws;

1973 Tacoma Home Show. County Commissioner Clay Huntington (left) and Tacoma Mayor Gordon Johnston (right) lend a hand in the grand opening festivities of the 1973 Tacoma Home Show. For the first time in its 27-year history, the Home Show was held at the Tacoma Mall. As the signs held by the officials indicate, the event running from March 13-18 was free and those in attendance need not have worried about cold/rain/hail or sleet as the Mall was covered and climate controlled. Both Mayor Johnston and Commissioner Huntington wore hard hats and overalls -and ties- during the ceremony. They had used the 8-foot logger's saw to snap the 2 x 4 wooden "ribbon." This was also the first year without longtime Home Show promoter, Patrick O'Toole; Mr. O'Toole had died in a car accident in California ten months ago. Photograph ordered by the Home Builders Association of Greater Tacoma. (TNT 3-14-73, C-8)

Greater Tacoma Home Show (Tacoma); Mayors--Tacoma--1970-1980; Johnston, Gordon N.; Huntington, Clay; Tacoma Mall Shopping Center (Tacoma); Dedications--Tacoma--1970-1980; Saws;

A young woman and two young men enjoy some quiet conversation and refreshing beverages at the new Papa John's restaurant located in the Tacoma Mall's west end addition. Casual dining appeared to be the theme with the use of canvas-back chairs and plain round tables in an "old world" garden setting. Papa John's, owned by Mike Wrede and managed by Dick Zierman, featured 500 types of domestic and imported wines. Photograph ordered by Papa John's. (TNT 7-24-73, insert on expansion)

Papa John's (Tacoma); Restaurants--Tacoma--1970-1980; Eating & drinking--Tacoma--1970-1980;

Tacoma Mayor Gordon N. Johnston welcomes shoppers to the new addition of the Tacoma Mall on July 25, 1973. The Mall had completed its west end expansion and 20 new stores were now open for business, including Ben Bridge Jeweler, Orange Julius, Tinder Box and Waldenbooks. This would bring the total number of stores in the Mall to about 110, just slightly smaller than Southcenter. Photograph ordered by the Tacoma Mall Corporation.

Johnston, Gordon N.; Mayors--Tacoma--1970-1980; Public speaking--Tacoma; Tacoma Mall Shopping Center (Tacoma); Shopping centers--Tacoma--1970-1980; Dedications--Tacoma--1970-1980; Building dedications--Tacoma--1970-1980;

July 25, 1973, did not fall on a weekend but the Tacoma Mall was still packed with customers, browsers, and the just plain curious eager to check out the 20 new stores in the Mall's west end extension. Ribbon cutting ceremonies were held shortly before noon before a massive crowd. Plenty of free parking and climate control shopping proved to be a powerful lure. This is the view looking east inside the Mall toward the JC Penney end of the Mall. Photograph ordered by Tacoma Mall Corporation.

Tacoma Mall Shopping Center (Tacoma); Shopping centers--Tacoma--1970-1980; Dedications--Tacoma--1970-1980; Building dedications--Tacoma--1970-1980;

A massive crowd gathered to listen to welcoming speeches at the Grand Opening of the Tacoma Mall addition on July 25, 1973. At the podium was executive vice-president of the Tacoma Mall Corporation, Marvin Boys. The Mall had built an extention on its west side that would hold 25 new stores and increase the size of the mall by some 80,000 square feet. The 20 stores opened that day would include Bed & Bath Shop, Ben Bridge Jewelers, Cameras Etc., Cards & Things, Jay Jacobs, Orange Julius, Osborn & Ulland, Papa John's, Tinder Box and Waldenbooks. Scheduled to open in 1974 was the Rhodes/Liberty House department store. Photograph ordered by the Tacoma Mall Corporation. (TNT 7-24-73, insert on mall expansion)

Tacoma Mall Shopping Center (Tacoma); Shopping centers--Tacoma--1970-1980; Dedications--Tacoma--1970-1980; Building dedications--Tacoma--1970-1980; Public speaking--Tacoma; Boys, Marvin;

1974 Richards stock footage. Construction of the new Liberty House/Rhodes department store at the Tacoma Mall is proceeding rapidly during the spring of 1974. The two-story building is being built at the Mall's far west end for an estimated $2,000,000. There would be 128,093 square feet of floor space. The store was scheduled to open in the fall of 1974. Also included in this May, 1974, aerial view of the shopping center: the Tacoma Mall Office Building (in rear), the 10-month old west end addition to the Mall, Nordstrom, and the Bon Marche. (TNT 1-13-74, F-8 article)

Aerial views; Aerial photographs; Tacoma Mall Shopping Center (Tacoma); Shopping centers--Tacoma--1970-1980; Building construction--Tacoma--1970-1980; Tacoma Mall Office Building (Tacoma); Bon Marche (Tacoma); Liberty House (Tacoma);

1974 Richards stock footage. A look at the Tacoma Mall by air in the spring of 1974 shows that the Mall continues to grow with the building of the new Liberty House/Rhodes department store at the Mall's extreme west end. The store was scheduled to open that fall. I-5 runs nearly vertically at the photograph's right, allowing easy access to the shopping center. The wooded area east of the freeway would eventually be dotted with new homes; businesses would also take the place of the homes located at the bottom of the photograph.

Aerial views; Aerial photographs; Tacoma Mall Shopping Center (Tacoma); Shopping centers--Tacoma--1970-1980; Neighborhoods--Tacoma--1970-1980; Express highways--Tacoma--1970-1980;

1974 Richards stock footage. Aerial view of the Tacoma Mall and surrounding south end neighborhoods. This May, 1974, view by air makes it plain that one of the main attributes of this popular shopping center was its ready access by freeway and its enormous free parking lots. Should a visitor to the Mall decide to bypass the freeway, the Mall would still be accessible through well traveled local streets such as Pine, South 38th and South 48th. The Mall had opened its west end addition in July of 1973 to add 20 more stores to the shopping center; in May of 1974, construction was proceeding rapidly with the new Liberty House/Rhodes department store at the far west end of the shopping center. TPL-5876

Aerial views; Aerial photographs; Tacoma Mall Shopping Center (Tacoma); Shopping centers--Tacoma--1970-1980; Express highways--Tacoma--1970-1980; Neighborhoods--Tacoma--1970-1980;

1974 Tacoma Home Show. For the second year in a row, the Tacoma Home Show was held at the Tacoma Mall. Among the many exhibitors was the Boedecker Co., a Tacoma cleaning company in business since 1919. Their booth outside of the Jay Jacobs clothing store featured the "Rug" Doctor. Those wishing to get their carpets thoroughly cleaned could rent the "Rug" Doctor, by appointment only. Rental rates posted indicated that a 4-hour rent would run $12, all day (actually 8 1/2 hours) at $20 and overnight for $15. For really dirty carpets, a $25 charge for nearly 24 hours was also offered. A "Rug" Doctor and strip of carpet awaited customers eager to try out the product. Organizers of the 28th annual Tacoma Home Show would later report that attendance at the five-day event was about 300,000, roughly the same as the previous year. Color photograph ordered by the Boedecker Co., Inc.

Greater Tacoma Home Show (Tacoma); Exhibit booths--Tacoma--1970-1980; Cleaning--Tacoma--1970-1980; Floor coverings; Signs (Notices);

1974 Tacoma Home Show. Visitors to the 28th edition of the Tacoma Home Show appear fascinated at the workings of the "Rug" Doctor as demonstrated in the Boedecker Co.'s exhibit booth. "Rug" Doctors were available at the home show by appointment only, for specified times and rates. They were a new brand of carpet cleaners and carpet cleaning products that were established in 1972. Color photograph ordered by Boedecker Co., Inc.

Greater Tacoma Home Show (Tacoma); Exhibit booths--Tacoma--1970-1980; Cleaning--Tacoma--1970-1980; Floor coverings; Signs (Notices);

Modular home. Modular Pacific Corporation built and erected two full-sized modular homes in the Tacoma Mall's east parking lot near J.C. Penney for the 1976 Tacoma Home Show. They were both fully landscaped and furnished. The homes were expandable units with 12-foot unfinished extension areas added to both floor plans in the "independence" line. This particular line of modular homes was affordably priced. View of one of the modular homes; the one-story unit is either Independence 1200 or Independence 960. The homes attracted hordes of visitors during the Home Show's March 9-14th run. Photograph ordered by Modular Pacific Corporation, Seattle. (TNT 3-7-76, H-2 article; TNT 3-8-76, Home Show insert-article)

Greater Tacoma Home Show (Tacoma); Modular construction--Tacoma--1970-1980; Houses--Tacoma--1970-1980;

1977 Tacoma Home Show. A visitor to the 1977 Tacoma Home Show, held at the Tacoma Mall, pauses to speak to Brookdale Homes employees at their wood paneled exhibition booth. Orville H. Torgeson was the president of the company, located at 13602 Pacific Ave. South in Parkland.

Greater Tacoma Home Show (Tacoma); Exhibit booths--Tacoma--1970-1980; Brookdale Homes (Parkland);

1977 Tacoma Home Show. "Because life is precious," RSI Security & Fire Systems advertised a number of life saving equipment at the 1977 Tacoma Home Show. A smiling representative of the firm sits behind a red-curtained table awaiting interested passersby. "Life Ladders," smoke alarms, security lighting and cameras were all on display.

Greater Tacoma Home Show (Tacoma); Exhibit booths--Tacoma--1970-1980; Security systems--Tacoma; Safety equipment;

1977 Tacoma Home Show. Once again, the annual Tacoma Home Show was held at the Tacoma Mall where visitors could stroll comfortably under cover to view the latest ideas for remodelers, redecorators, home builders and landscapers. Among the many exhibits was the well-known Atlas Van Lines hydroplane U-76, whose appearance was sponsored by Ed's Moving & Storage, 1632 E. 26th. Ed's Moving & Storage was an agent for Atlas Van Lines. A scale model of the hydroplane would be given away in a free drawing. The U-76 was piloted and owned by Bill Muncey. (TNT 3-21-77, Tacoma Home Show insert-article)

Greater Tacoma Home Show (Tacoma); Exhibit booths--Tacoma--1970-1980; Hydroplanes--Tacoma; Ed's Moving & Storage (Tacoma); Atlas Van Lines (Tacoma);

Color photograph of the Bon Marche department store, parking lot, and Tire Center in the fall of 1970. At this time of day, the large Tacoma Mall parking lot is fairly empty of cars. There are several automobiles parked, however, close to the Bon Marche Tire Center which was directly across the small shopping center roadway from the main Bon store. The Tire Center offered batteries, shock absorbers, mufflers, brakes, and wheel alinements. There is still an automotive shop offering the same services 36 years later, however, it is now a Courtesy Tire Service Center featuring Goodyear.

Bon Marche (Tacoma); Department stores--Tacoma--1970-1980; Bon Marche Tire Center (Tacoma); Tacoma Mall Shopping Center (Tacoma); Shopping centers--Tacoma;