Two men stop to admire the Christmas billboard, complete with giant Santa, erected to advertise Christmas shopping at the B& I Circus Stores. The man on the right is believed to be Earl (E.L.) Irwin, business innovator and founder of the B&I. The B&I was located at 8012 South Tacoma Way and was known for the outrageous publicity stunts originated by Irwin. The billboard has been erected by the American Outdoor Advertising Company, located at 3412 South Tacoma Way and owned by Arthur J. Emery. TPL-8113

Billboards--Tacoma--1950-1960; Irwin, E.L.; B&I Circus Store (Tacoma); Advertising--Tacoma--1950-1960; American Outdoor Advertising Co. (Tacoma);