Identity elements
Reference code
Name and location of repository
Level of description
Item
Title
BOLAND-B2211
Date(s)
- 1919-08 (Creation)
Extent
Name of creator
Content and structure elements
Scope and content
A clever advertising stunt by the Auto Delivery Co. spelled out the word "Service" using one letter per delivery truck lined up in a row in mid-August of 1919. According to the 1920 City Directory, transfer and storage along with long distance hauling were the company's specialties. The firm was located at 722 Commerce St. The trucks were probably participating in the "Ship by Truck" parade of 500+ trucks held on Saturday, August 16, 1919. Nearly every truck offered for sale in Tacoma was represented in the parade that rolled through Tacoma's downtown business district. The day of the horse and cart was just about over and truck and tire companies were eager to show the public the benefits of this improved means of transportation. G66.2-129 (TDL 8-14-19, p. 2-article on parade)
Auto Delivery Co. (Tacoma); Moving & storage trade--Tacoma--1910-1920; Trucks--Tacoma--1910-1920;