Identity elements
Reference code
Name and location of repository
Level of description
Item
Title
D107332-3
Date(s)
- 1957-06-13 (Creation)
Extent
Name of creator
Content and structure elements
Scope and content
An alluring hula girl mannequin beckons Bank of California customers to protect their vacation funds by purchasing American Express travelers cheques. The June, 1957, display suggests that, whether visiting Hawaii or South Dakota, a cautious vacationer should play it safe by using travelers cheques instead of carrying large amounts of cash. A giant sea shell, a towel, a model Northwest Airlines plane, two palm trees and copious amounts of "sand" in the midst of a bank lobby would certainly draw the attention of the bank's vacation-minded customers. American Express launched its travelers cheque business in 1891; they introduced their travel charge card in 1958. (Photograph ordered by Bank of California.)
Bank of California National Association (Tacoma); Banks--Tacoma; Merchandise displays--Tacoma--1950-1960; Mannequins;