- Item
- 1946
Part of Richards Studio Photographs
ca. 1946. Retirement photograph of Wallace E. (W.E.) Difford, managing director and moving force of the Douglas Fir Plywood Association. In 1938, when Difford became managing director of the DFPA, he was already known as the "Doctor." He obtained this nickname by leading various businesses out of failure and into the profit side of the ledger. He was a dynamic and energetic leader, with a reputation for innovations in marketing, sales promotion and merchandising. He took on the ailing plywood industry and created a giant. He sent trained salesmen into the field to sell plywood as a product. He grouped all the mills under a joint inspection and grading system, with its own registered trademark. He established two labs, one in Tacoma and one in Eugene, to test and improve the product. Business boomed. In the summer of 1946, Difford resigned from the DFPA to enter private business. His resignation was accepted by the management committee "with great regret." In 1952, two directors later, the industry was once again leveling off and the committee sent for the "Doctor." In the fall of 1952, Difford returned to head up the DFPA once again. ("The Plywood Age" Robert M. Cour)
Retirements--Tacoma; Commemoration--Tacoma; Difford, Wallace E.; Douglas Fir Plywood Association (Tacoma);