Exterior of new Maxwell station at Lakewood Center, Maxwell Petroleum, 520 E. D St.

Automobile service stations--Lakewood--1950-1960; Gasoline pumps--Lakewood--1950-1950;

Exterior of new Maxwell station at Lakewood Center, Maxwell Petroleum, 520 E. D St.

Automobile service stations--Lakewood--1950-1960; Gasoline pumps--Lakewood--1950-1950;

Santa Claus and his reindeer are lit up by spot lights as they fly over the roof of the National Auto Parts store at 4001 Pacific Ave. This photograph was taken December 21, 1950. William C. Johnston was president and sales manager at this time. They advertised that they handled auto parts for all makes of cars, retail and wholesale. TPL-8108

Automobile equipment & supplies stores--Tacoma; National Auto Parts, Inc. (Tacoma); Christmas decorations;

Grand opening of the Shell Oil station at Center and Union, Earl Moon's Shell Service, 3520 Center St. Three employees service a car in the right foreground, checking under the hood and cleaning windows. Another employee gases up a car at the pumps. The Shell oil delivery truck can be seen beside the station. A paneled station wagon is at the other side of the station. The skyline of residential Tacoma can be seen in the background. Owner Earl J. Moon ran an ad in the January 25, 1951 News Tribune the grand opening of his Shell Service Station. The ad promoted Goodyear tires and batteries, Shell gas and "Shellubrication." Free balloons and candy would be available for the kids and one prize of four free tires for adults. (TNT 1-25-1951, p. 28-advertisement)

Automobile service stations--Tacoma--1950-1960; Gasoline pumps--Tacoma--1950-1960; Automobiles--Tacoma--1950-1960; Trucks--Tacoma--1950-1960; Earl Moon's Shell Service (Tacoma);

A group of employees at Tacoma Auto Sales. This photograph was used in a one-page Christmas message to Tacoma Auto Sales' customers for their support during 1950. The automobile dealership also thanked their employees who made it possible to serve their customers so well during 1950. Ordered by Brick Gardner. (TNT, 12/26/1950, p.10)

Automobile dealerships--Tacoma; Automobile equipment & supplies; Vehicle maintenance & repair--Tacoma--1940-1950; Tacoma Auto Sales Co. (Tacoma)--Employees;

Exterior exposure Porter-Griffith Shell Oil Station.

Automobile service stations--Tacoma--1950-1960; Gasoline pumps--Tacoma--1950-1960;

In December of 1950, passersby could pause in their nightly stroll downtown to peer through the curved windows into the festive showroom at the Mueller-Harkins Buick dealership, 455 Saint Helens Ave. The showroom was decorated for Christmas and featured two new 1950 Buicks on display. A neon sign promoting "Buick Dynaflow Drive" (automatic transmission) hung in the showroom window. Buick sold over half a million of their 1950 models using the slogan "Better Get a Buick." Prices in December 1950 in Tacoma ranged from $2256 for a Buick Special to $3157 for the Roadmaster. TPL-5045

Mueller-Harkins Motor Co. (Tacoma); Automobile dealerships--Tacoma--1950-1960; Buick automobile; Christmas decorations; Window displays--Tacoma--1950-1960;

Footprints on the sidewalk lead people to South Tacoma Motor Company to see the 1951 Chevrolets. Fourteen passenger body types were included in the 1951 line. Two- and four-door sedans were available in the Styleline and Fleetline series. All sedans and the sport coupe came in de luxe or special trim. A convertible coupe, all-steel station wagon and the Bel Air were exclusively in the de luxe series. The business coupe was only available in the Special series. (TNT, 12/9/1950, p.13)

Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Showrooms--Tacoma--1950-1960;

December was the month to showcase the upcoming year's new automobile models. Here the 1951 Chevrolets, including the Bel Air, are gleaming under the overhead lights of South Tacoma Motor Company at 5602 South Tacoma Way. The Bel Air's white-wall tires set off its new styling, where improvements and changes were featured in both the chassis and body for 1951. Model changes ranged from the "biggest brakes in the low-price field" to longer and lower design innovations. The Powerglide automatic transmission, optional on the deluxe models only, was also refined. Both South Tacoma Motor Co. and Walker Chevrolet would open their showrooms at night during part of December to highlight the impressive catalog of new cars. (TNT, 12/8/1950, p.13-article )

Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Showrooms--Tacoma--1950-1960;

A general view of the South Tacoma Motor Company at night. The 1951 Chevrolets are seen through the showroom windows. A neon sign is elevated from the corner of the building and a banner promoting "America's Largest and Finest Low-Priced Car" is seen on the transom.

Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile; Showrooms--Tacoma--1950-1960; Electric signs--Tacoma--1950-1960;

The new 1951 Chevrolets were available at South Tacoma Motor Company. The new models featured fresh styling. Design improvements accentuated a longer, lower appearance. Radiator grills had been simplified, the decorative body moulding lowered and the rear fender crowns raised. Soldiers are checking out the interior while a young couple tries to make a decision near the trunk. (TNT, 12/9/1950, p.13)

Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile;

South Tacoma Motor Company. View of dealership in rain. 1951 Chevrolets in showroom, neon sign at corner, banner promoting "America's Largest and Finest Low-Priced Car" on transom, painted footprints bearing word "Chevrolet" on sidewalk, man on bicycle.

Automobile dealerships--Tacoma--1940-1950; South Tacoma Motor Co. (Tacoma); Chevrolet automobile;

A few self-service stations were starting to appear in the early 1950's in the Puget Sound area; however, it was still an unusual sight. A customer would pump his own gas rather than waiting patiently in his car for an attendant to do so. As this gas station's large sign advertised, you could "save $$" by doing the work yourself. Photograph ordered by Fletcher Oil Company.

Automobile service stations--Tacoma; Signs (Notices); Fletcher Oil Co. (Tacoma);

An unusual sight in the early 1950's was a self-service gas station. Instead of having an attendant come out and pump the gas, the customer would do the work himself. As the large sign on the light pole proclaims, it would be possible to "save" money if you were willing to "serve-ur-self". Photograph ordered by Fletcher Oil Company.

Automobile service stations--Tacoma; Signs (Notices); Fletcher Oil Co. (Tacoma);

Mueller-Harkins Motor Company opened a new automobile accessories store in late 1951. View of exterior of store showing Firestone neon sign; store is lighted from within to show tires, sample material for seat covers, and batteries on sale. Signs on the windows promote Firestone tires; one offers to trade in old worn-out tires for Firestone replacements while another sign advertises Firestone polar grip winter treads. Photograph ordered by Condon Co.

Mueller-Harkins Motor Co. (Tacoma); Signs (Notices); Electric signs--Tacoma--1950-1960; Tires; Condon Co., Inc. (Tacoma);

The Mueller-Harkins Motor Company opened a new accessories store in their Saint Helens Avenue building in late 1951. Sepia photograph shows three men examining products for sale; Firestone tires were prominently featured along with Prestone anti-freeze and seat cover materials. A prudent shopper could purchase tire chains in preparation for icy roads for a cost between $10 and $14. The store even provided a Coca-Cola machine where thirst could be quenched for a mere nickel. Photograph ordered by Condon Co.

Mueller-Harkins Motor Co. (Tacoma); Signs (Notices); Tires; Condon Co., Inc. (Tacoma);

A group portrait of the employees at Tacoma Auto Sales. This photograph was part of a one-page advertisement in the Tacoma News Tribune in which Tacoma Auto Sales' president, E.A. Riebe, wished everyone a, "Merry Christmas from the men and women of the company who sell and service Pontiac and Cadillac passenger cars" and thanking customers for their support during 1951. (TNT, 12/25/1951, p.B-12)

Automobile dealerships--Tacoma--1940-1950; Tacoma Auto Sales Co. (Tacoma)--Employees;

Close up of Ernie's Lakewood Center Service with a Union 76 station. Photograph was taken on Halloween, 1951, of the service station located at 9404 Gravelly Lake Dr. S.W. Operated by Ernie Eichler, it celebrated its grand opening on December 3, 1949.

Lakewood Center Service Co. (Lakewood); Automobile service stations--Lakewood--1950-1960;

Ernie's Lakewood Center Service, a Union 76 gas station. Man servicing automobile at left. The Lakewood Center Service was located at 9404 Gravelly Lake Dr. S.W. and was operated by Ernie Eichler.

Lakewood Center Service Co. (Lakewood); Automobile service stations--Lakewood--1950-1960;

In 1948 Mueller-Harkin Buick moved into their new building at 455 Saint Helens Ave. They officially opened at their new address on December 6, 1948. This building was large enough to supply the public with all their automotive needs, from selling new and used vehicles to repairing and replacing automobile parts. The 1951 Tacoma City Diretory list Rudolph Mueller as President and John Mueller as Vice-President. In 1953 Rudolph Mueller retired and the Buick agency was sold to Brus Buick.

Mueller-Harkins Motor Co. (Tacoma); Automobile dealerships--Tacoma--1950-1960; Automobile equipment & supplies stores--Tacoma;

Mueller- Harkins Buick Agency. Advertising on tower, 35th Anniversary signs in windows, two automobile visible in showroom. Ordered by Bethelhem Steel Pacific Coast Steel Corporation.

Business Enterprises - Tacoma - Automobile Dealers - New Automobile Dealers - Buick Dealers - Mueller-Harkins Motor Company

Shell Station #L814 was newly opened in the summer of 1951; it was located on South 38th Street near Thompson. Owned by Lyle Edwards, Edwards Shell Station had two gasoline pumps in a large parking lot. A banner advertising that Shell provided the "most powerful gasoline you can use" hung over the office entrance. The familiar "shell" shaped sign alerted customers to the new service station.

Edwards Shell Station (Tacoma); Automobile service stations--Tacoma--1950-1960; Gasoline pumps--Tacoma--1950-1960; Vehicle maintenance & repair--Tacoma--1950-1960; Signs (Notices);

National Auto Parts opened a new store in the Fife Square in the summer of 1951. It apparently was the second National Auto Parts store in Pierce County. As the large sign painted on the building indicated, National Auto Parts carried "Everything for Your Car", including Valvoline motor oil, Wagner brake parts, and Perfect Circle piston rings. The 6000 square foot store would also feature precision built engines. According to W.C. Johnston, president of National Auto Parts, the new store would fill the needs of customers in the southern portion of Pierce County. View of storefront; appears to have been made of brick with large picture windows. Photograph ordered by Mr. Johnston, National Auto Parts, Tacoma office. (TNT 8-8-51, A-10)

Automobile equipment & supplies; Business enterprises--Fife; Storefronts--Fife--1950-1960; National Auto Parts, Inc. (Fife);

Schumm's Associated Service, self service gas station. Four sets of two pumps with building at rear of lot, Miller Tire and oil display. Trailers in extreme background. Ordered by Fletcher Oil Company.

Business Enterprises - Automobile Service Stations - Associated Dealers - Tacoma - Schumm's Associated Service

ca. 1951. Self-service gas stations, although relatively rare in the early 1950's, were starting to make their mark in the Puget Sound area. This photograph, taken probably in the late summer of 1951, announced the grand opening of a Serve-Ur-Self type of service station. Four uncovered gas pumps wait for the incoming motorist. Quaker State Motor Oil and Miller tires could be purchased as well. Free gifts were also promised to all who stopped by during the grand opening.

Automobile service stations; Automobile equipment & supplies; Gasoline pumps;

An estimated 500 automobile dealers and their wives were assembling on June 1, 1951 for the annual convention of the Washington State Auto Dealers Association at the Winthrop Hotel. The convention began on Thursday with a golf tournament and an evening dinner and entertainment. During Friday's session M.R. Darlington, Jr., from the Inter-Industry Highway Safety committee spoke on "The Dealer's Stake in Highway Transportation", followed by a forum on state laws and regulations. Dealers were supplying driver training cars to 5,700 high schools, 125 of them in Washington state. The session concluded on Sunday. (TNT, 6/1/1951, p.C-7)

Washington State Auto Dealers Assoc. (Tacoma); Meetings--Tacoma--1950-1960; Hotel Winthrop (Tacoma);

South Tacoma Motor Company was one of the sponsors of the 1951 Tacoma Soap Box Derby. The racer, plaque, shirt and helmet of the 1950 winner, Harold Jardeen, were on display with the Stanley Tools official derby tool kit and Schwinn bicycles that would be given to the winners of the 1951 soap box derby in Tacoma. The tool board included 19 first quality carpenter's tools on a board measuring about three feet square. It was awarded to Glen Swanson for the best constructed car in the 1951 derby held July 15. The bicycles were the second and third place prizes in the local contest, donated by Walker Chevrolet and South Tacoma Motor company, co-sponsors with the News Tribune, of the race. Ordered by Shell Oil, Mr. Perry. (TNT, 7/5/1951, p.10; 7/17/1951, p.1) TPL-9437

Automobile dealerships--Tacoma--1950-1960; South Tacoma Motor Co. (Tacoma); Racing--Tacoma; Coaster cars--Tacoma; Equipment; Awards; All-American Soap Box Derby (Tacoma);

South Tacoma Motor Company was co-sponsor of the 1951 Tacoma Soap Box Derby in Tacoma with Walker Chevrolet and The News Tribune. The first place winner of the derby, Richard Johnson of Sumner, represented Tacoma at the national finals in Akron, Ohio, August 12th, and won an all-expense paid trip to Akron plus a $5,000 four-year college scholarship. The race was held July 15, 1951, on Derby Hill, South 38th Street, just east of the baseball park. Duane Hopper came in second and Paul Meyer was third. Duane and Paul won Schwinn bicycles. (TNT, 7/15/1951, p.1; TNT, 7/17/1951, p.1) TPL-7910

Automobile dealerships--Tacoma--1950-1960; South Tacoma Motor Co. (Tacoma); Racing--Tacoma; Coaster cars--Tacoma; Equipment; Awards; All-American Soap Box Derby (Tacoma);

The Shell Oil service station at Airport Road and Pacific. Ordered by Cliff Olson.

Shell Oil Co., Inc. (Tacoma); Automobile service stations--Tacoma--1950-1960; Gasoline pumps--Tacoma--1950-1960;

Irwin-Jones Motor Company is ready to deliver a new Dodge ice cream truck to Medosweet Dairies. The van on the back has been completed with a refrigerated unit.

Irwin-Jones Motor Co. (Tacoma); Dodge trucks; Trucks--Tacoma--1950-1960; Medosweet Dairies, Inc. (Tacoma);