Identity elements
Reference code
Name and location of repository
Level of description
Item
Title
A77890-1
Date(s)
- 1953-09-14 (Creation)
Extent
Name of creator
Content and structure elements
Scope and content
Two women employees are working on the assembly line at Brown & Haley Candy Co., the "Home of Almond Roca". The crunchy, log-shaped, mostly butter, chocolate and almond coated delicacy was created in 1923 by an English candy maker working with Harry Brown. J.C. Haley delivered a pound of the company's new product to Tacoma's head librarian, Jacqueline Noel, who suggested that the Spanish word "roca" for rock seemed appropriate in light of the fact that almonds originated in the Mediterranean. Noel found a Sevillian coat of arms that inspired the Brown & Haley product logo. In 1926, Haley conceived the idea of packaging Almond Roca in cans and with the help of American Can Co., the candy was vacuum-packed. This kept the gold, foil-wrapped pieces fresh for up to three years. Today, Almond Roca is an international favorite and the Tacoma company of Brown & Haley is world renowned. TPL-5913
Confections; Candy; Chocolate industry--Tacoma--1940-1950; Packaging; Assembly-line methods; Brown & Haley (Tacoma);