Weisfield's on Broadway underwent extensive remodeling in 1961; view of elaborate dangling ceiling lamps, showcases of rings, watches, and display tables of assorted costume jewelry. The $150,000 renovation of the 45-year-old Tacoma firm included new fixtures, lighting, and glass displays. Their building had been constructed in 1890 and previously housed a furniture store, the Orpheum Theater, offices, shoe and clothing stores before Weisfield & Goldberg Jewelers took occupancy in the late 1930's. The store's name changed slightly to Weisfield's, Inc., with additional emphasis on "credit jewelers." (TNT 9-6-61, A-6,7)

Weisfield's, Inc. (Tacoma); Jewelry stores--Tacoma--1960-1970; Merchandise displays--Tacoma--1960-1970;

Night exposure of Weisfield's. Weisfield's, a credit jeweler, was located for many years in the 900 block of Broadway. Under the direction of John Lade, general contractor, the store underwent extensive exterior and interior remodeling in 1961. An August 31, 1961, night exposure of Weisfield's facade shows that exterior remodeling was not quite complete. A desire by general manager Jack Gruber for "something out of the ordinary" lead to an unusual mosaic facade, part of the $150,000 renovation of the 45-year-old Tacoma firm. (TNT 9-6-61, A-6,7)

Weisfield's, Inc. (Tacoma); Jewelry stores--Tacoma--1960-1970; Facades--Tacoma--1960-1970; Electric signs--Tacoma--1960-1970;

Andrews Women's Apparel. Owned and operated by Samuel A. Andrews, the store focused on dresses, suits and hats for discerning shoppers. It was located at 923 Broadway and had undergone extensive remodeling just two years before. TPL-5477; G56.1-098; BU-13732

Andrews Women's Apparel (Tacoma); Clothing stores--Tacoma--1930-1940; Facades--Tacoma--1930-1940;

Doll and diamond display at Weisfield & Goldberg. The "Gallery of Diamonds and Dolls" exhibit at Weisfield & Goldberg Jewelers is attracting a lot of attention. The exhibit features an extensive doll collection wearing an array of clothing, including wedding gowns for the mature bride. View of unidentified woman standing next to display cases with dolls (T. Times, 2/7/45, p. 7).

Dolls; Exhibitions--Tacoma; Veils--Tacoma; Weisfield & Goldberg, Inc. (Tacoma);

Weisfield & Goldberg Jewelers window display promoting the sale of war bonds. Window display features 6th War Loan Campaign posters, $100 bond, "Our Sacred Duty" poster, and a sign indicating they are participating in a 6th War Loan Campaign window display contest.

Window displays; War bonds & funds; War posters; Weisfield & Goldberg, Inc. (Tacoma);

Three unidentified sales clerks at Weisfield & Goldberg at 923-25 Broadway in Tacoma were photographed in May of 1946 while standing in the store's Eversharp pen display area. Weisfield & Goldberg was not only known for having the "Northwest's largest selection of diamonds" and high quality jewelery, they also carried many other gift items. With the end of the school year rapidly approaching, they were advertising graduation gift ideas such as: manicure sets, Benrus watches and pens. The Eversharp CA Ballpoint Pen was introduced in 1945 and was based on a pen design by two Hungarians, Ladislo and George Biro. Unfortunately the pens did not work very well, and since they were sold with a lifetime guarantee, they caused huge losses for the company which exited the pen business in 1957.

Pens; Merchandise displays--Tacoma--1940-1950; Showcases; Sales personnel--Tacoma--1940-1950; Weisfield & Goldberg, Inc. (Tacoma);

A large sales staff, including Kathryn Carnino (second woman from right), is ready to greet customers at Weisfield & Goldberg, longtime downtown Tacoma jewelers, in June of 1946. Weisfield & Goldberg Jewelers was well known for having the "Northwest's largest selection of diamonds" and high quality jewelry, but have also carried many other gift items. The store was advertising graduation gift ideas such as manicure sets, watches and pens. Benrus watches starting at $39.75 were for sale as well as 52-piece "Summer Serve" California pottery and crystal for a mere $8.88. "Liberator Mizpah Diamond" banner in background. They also had stores in Portland, Seattle, Bellingham, Bremerton and Spokane. By 1948 Weisfield & Goldberg's name had changed to Weisfield's, Inc. and the firm would expand into the home furnishings field. (Additional identification provided by a reader)

Showcases; Merchandise displays--Tacoma--1940-1950; Jewelry; Jewelry stores--Tacoma--1940-1950; Sales personnel--Tacoma--1940-1950; Weisfield & Goldberg, Inc. (Tacoma); Carnino, Kathryn;

Weisfield's Jewelers on Broadway was not only a well-known watch and diamond firm but also carried a wide range of housewares, including electric appliances, radios, refrigerators, televisions and bedding. One of their windows had Bates bedding on display; Bates was touted as "the most popular bedspread in the world." The showcase window had a tall poster composed of women's silhouettes all talking about Bates. In addition, there was a covered bed, drapes, and samples of various bedspreads with prices clearly marked. Weisfield's was previously known as Weisfield & Goldberg Inc.

Weisfield's, Inc. (Tacoma); Merchandise displays--Tacoma--1950-1960; Window displays; Bedspreads; Signs (Notices); Jewelry stores--Tacoma--1950-1960; Department stores--Tacoma--1950-1960;

Tacoma News Tribune's 1951 " Christmas Gifts" layout. Pearl (Mrs. H. H.) Waite and daughter Lynn, 5, at Weisfield's. Lynn is trying out a leather or naugahyde recliner. The rocking chair was still a popular item in homes and more comfortable than before. They came in leather, "leatherette," velours and flowered cottons. Everyone in the family could take turns relaxing, feet up, after a hard day. (TNT 11-25-1951, B-4)

Waite, H.H.--Family; Waite, Pearl; Waite, Lynn; Shopping--Tacoma--1950-1960; Rocking chairs; Chairs; Weisfield's, Inc. (Tacoma);