- Item
- 1933-04-08
Part of Chapin Bowen Photographs
April 8th was authorized as "Roosevelt Day" by the mayor and city council in recognition of the President's leadership during the Country's economic crises. He was honored with a large downtown parade incorporating military, civic and business groups. Carstens, a large meat packing firm in Tacoma, had a clever play on words in utilizing President Franklin Delano Roosevelt's "New Deal" slogan for their parade truck--"The New Deal is Here with HAM and Good Cheer." Easter in 1933 was soon arriving and Carstens was promoting their hams, plain or baked, as a fine economical choice for the traditional feast. (TNT 4-7-33, p.1-article; TNT 4-8-33, p. 1-article) TPL-5449